Your Solar Marketing Plan Doesn’t Have to Cost a Fortune

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August 9, 2016 | By RGR Marketing Blog

Selling Solar on a Budget

By all rights, solar panels should sell themselves. After all, they’re affordable, they’re great for the environment, they allow consumers to insulate themselves from the volatility of the fossil fuels market, and let’s be honest: going solar is sexy. Putting a new set of solar panels on your roof shows everyone in the neighborhood that you’re smart, forward thinking, and willing to do your part for the environment.

But if you’re a solar installer who’s struggling to find new clients, you might start to wonder if you’re in the right line of work. Why isn’t the world beating a path to your door? Your marketing could be to blame.

If you’re having a tough time keeping the lights on even at your solar-equipped office, then knowing that you need to step up your marketing game might seem like a moot point. After all, how are you supposed to increase your marketing budget when you’re having trouble making ends meet?

Good news: there are plenty of affordable ways to market your solar offerings, and you can start doing them today.

Email Marketing for Solar

It may surprise you to know this, but email marketing is still one of the most effective (and cost-effective) ways to market your business. And if you’re just sitting around the office waiting for the phone to ring, then why not turn your time into money?

Here’s a quick crash course in email marketing:

1. Keep it brief 2. Sell, but don’t be “sales-y” 3. Make it entertaining 4. Make it worthwhile: give a helpful tip or offer a special deal 5. Break it up into bite-sized pieces. Paragraphs should be short and easy to read 6. Make it personal. Write as if you were writing to a friend 7. Use an email marketing provider for a professional look 8. Keep it consistent

Solar Social Media Marketing

Social media is another marketing avenue that can pay great dividends with minimal financial investment. But like any other marketing channel, there are dos and don’ts that should be followed to increase your chances of success.

First, focus on education and entertainment value. Whatever you do, don’t give your social media followers the hard sell, and don’t fill their feeds with ads. You wouldn’t do that to your friends, would you?

Instead, make an effort to create engaging solar content that you’ll want to share. Put yourself in your followers’ position. What would you find interesting about solar energy, environmental issues, or related topics if you weren’t in the solar business? And remember: steer clear of jargon, and don’t forget to include a few eye-catching visual aids such as infographics, videos, or charts.

Your Solar Blog

Assuming you already have a website (you do have a website, right?), why not put it to work for you?

You can do that by creating a solar blog that will increase your site’s search rank and draw in potential customers. As you know, photovoltaic is a time-tested technology, but it hasn’t really caught on until pretty recently.

That’s why there are still quite a few misconceptions and unanswered questions among your potential customers.

Make a list of the questions and misunderstandings you encounter most often when helping clients. Create a blog post demystifying each one. Before too long, you’ll have a library of educational content that will attract solar prospects, educate them, and establish your reputation as a solar expert and thought leader.

Buy Solar Leads

It can take some time for your marketing efforts to pay off, and you still need leads in the mean time. Purchasing quality solar leads from a reputable provider can help you fill your pipeline with prospects while you’re waiting for your marketing to take effect, and can augment your existing marketing strategy when it finally starts working.

We at RGR Marketing are proud of the solar leads we offer, and we’d love to be a part of your solar business’s success story. Get in touch to take advantage of our expansive marketing reach, our proprietary lead management system, and our second-to-none customer service. You’ll be glad you did.

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