Why It's So Important to Always Keep Your Sales Funnel Full

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March 30, 2017 | By RGR Marketing Blog

Your Sales Funnel May Be Keeping You in Business

By now, you most likely have your arms around why you need a sales funnel in the first place. But just in case, the general rationale goes like this: In order to maximize the opportunity inherent in each lead you pay for or get organically through social media, your website, advertising, etc., you need to nurture those leads through a qualifying process that ultimately leads them, and your sales team, to either a sale or to re-qualifying the lead at a later date.

No matter how great your sales team is, they will eventually run out of qualified prospects if the sales funnel isn’t replenished. This is one reason why it is important to hire sales people who are good at prospecting, qualifying, and closing on leads. Not only is it important that they be good at all stages of the sales process, but the success of your business also depends on their actual production in each area.

The Stages of the Funnel

It helps to think in old-school sales terms like AIDA (attention, interest, decision, and action), where you can think of each of those as a ring on an ever-narrowing funnel. Prospects that don’t make it to the next stage do not escape the funnel, they merely go into a holding pool to re-enter the funnel at a later date.

But with prospects either taking themselves out of the funnel or being set aside by your sales team at various stages because they aren’t ready to be qualified, there is an inherent necessity to keep adding new prospects to the funnel at all times.

The Numbers Game

Sales, no matter the product or service being sold, is purely a numbers game on some level. Not everyone whose attention your brand has managed to attract will be interested in what you’re selling right now, and not all who show interest will be able to pull the trigger and take action.

Even if a particular lead makes it through all the action steps, they may not be able to financially afford the service or product your brand is offering. No matter how talented your sales team, the sales they get will be a small percentage of the leads that enter your funnel.

GI-GO

The quality of the leads you fill your sales funnel with also matters, of course. Better to have a trickle of leads that stand a decent chance of becoming customers than a torrent of leads that will ultimately do little more than waste your sales team’s time.

But along with the garbage in-garbage out warning that should come with your sales funnel, a nothing in-nothing out warning should be included, as the latter is a far more serious problem than the former.

Ready to get started filling that sales funnel up? Get in touch with RGR Marketing today, and we’ll deliver high quality mortgage leads, debt settlement leads, and solar leads for your business, so your sales team can get to work building revenue and closing more deals.

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Your Sales Funnel May Be Keeping You in Business

The Stages of the Funnel

The Numbers Game

GI-GO

Start making more
money today!

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Your Sales Funnel May Be Keeping You in Business

The Stages of the Funnel

The Numbers Game

GI-GO

Start making more money today!

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