Why Authenticity, Patience, and Connection Matter in B2B Lead Generation Efforts

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December 1, 2021 | By RGR Marketing Blog

Perfecting the Art of B2B Lead Generation

Generating leads can be an arduous journey for many companies. After all, it takes a lot of trial and error to create content that speaks directly to your target audience, especially in the world of B2B. And even after you finally get the message right, it takes time before your campaigns will start producing the type of quality leads you need to maximize profits and minimize your cost per lead.

Because organic lead generation doesn’t produce results overnight, it can be all too easy for one to lose patience. In such cases, it’s not uncommon for a promising campaign to get pulled prematurely, resulting in a lot of time and money being wasted.

To succeed in B2B lead generation, you need to keep three things in mind – authenticity, patience, and connection. If you lack even one of these three, then you will find yourself always scrambling to keep up with the competition. Here is why these three things matter in B2B lead generation.

The Importance of Authenticity

Authenticity is one of the most important factors in B2B marketing. Because B2B transactions involve a lot of money, it is essential for your company to deliver exactly what your clients expect to receive in exchange for their money. In other words, what your client sees should be what they get. If you promise certain benefits, then you need to deliver them.

Being authentic in your marketing starts with knowing who your company is and what your values are. Every employee should live and breathe these values, so your company is always represented in the same light. Your company’s values need to be on display in everything you do, from your marketing campaigns to your social media posts to your website’s content. Remember, B2B buyers have a lot of choices. Being authentic is one of the strongest tools in your arsenal and can help you stand apart from the competition, so use it.

The Importance of Patience

If you look at B2B marketing techniques and compare them to B2C marketing techniques, you might be surprised to discover that there really isn’t that big of a difference between the two approaches. After all, all marketing is about identifying the buyer’s pain points and providing them the solution they’re looking for. But there is a big difference in how these two customers make their purchases.

B2C buyers purchase based on emotion and impulse, whereas B2B buyers do not. They take their time before making a purchasing decision, time that they use to do their research and compare offers. B2B buyers make decisions based on logic and value. Their primary goal is to ensure that their purchase will increase their profitability and/or reduce their costs. As a result, it takes a lot more time for a B2B buyer to come to their final purchasing decision, so you need to be patient. Just remember that being patient doesn’t mean not being persistent.

The Importance of Connection

Every B2B buying decision involves a degree of risk. It’s one of the main reasons why B2B transactions take so long to develop. With so much riding on every decision, it is important for a buyer to feel comfortable and secure with the company they are buying from. And these types of relationships can only develop when there’s an emotional connection between the buyer and the seller.

For years, B2B marketing avoided emotional elements because it was believed that they were best reserved for B2C efforts. But according to a study conducted by Google and CEB’s Marketing Leadership Council, it was discovered that “B2B buyers are far more emotionally connected to their vendors than are consumers to B2C brands.” When an individual makes a buying decision for a company, they are taking not only a business risk, but also a deeply personal one, because in business, making the wrong decision could cost them not only their reputation but even their job.

Save Time and Money with Verified Leads from RGR Marketing

Now that you know three of the most important things that go into building an effective lead generation strategy, it’s time to get to work. But it’s still important to have realistic expectations. Expect there to be some span of time before your organic lead gen strategy starts producing quality leads and don’t give up before your campaign has time to grow.

In the meantime, try using purchased leads to help maintain your company’s growth. At RGR Marketing, we have high-quality solar leads and mortgage leads that can provide you with prospects to keep your sales funnel full. Our leads are scrubbed and verified for accuracy, fully scalable, and easy to integrate into any existing lead management system. Be authentic, be patient, and build strong connections, and before long you’ll be swimming in leads!

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Perfecting the Art of B2B Lead Generation

The Importance of Authenticity

The Importance of Patience

The Importance of Connection

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Perfecting the Art of B2B Lead Generation

The Importance of Authenticity

The Importance of Patience

The Importance of Connection

Save Time and Money with Verified Leads from RGR Marketing

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