February 7, 2024 | By RGR Marketing Blog

How to Let Your Residential Solar Clients Know This is the Year

Buy Solar LeadsProfessionals in the solar installation business should expect more homeowners to embrace the benefits of solar energy in 2024, thus helping the industry bounce back after a few years of tumultuous sales. The reason for increased interest will be partly due to solar’s prices once again coming down, leading more prospects to recognize solar’s affordability, sustainability, and possibility for financial gains.

But, although this year will present a prime opportunity for your prospects to harness the power of the sun and unlock substantial savings on their monthly energy bills, not every client will be a quick and easy sell. So, here are some talking tips for helping your prospective clients understand that 2024 may just be the best year yet to go solar.

Solar’s Cost Saving Benefits in 2024

With inflation calming down and the economy continuing on a positive trajectory, things have certainly improved on the financial front for most American families. But finding ways to save money remains an important topic in most households.

While it is true that solar can still be expensive for some homeowners to purchase outright, the potential for savings from solar needs to be explained properly to help offset that concern. Here are some things to point out to your prospects that can help them look at solar’s savings in a realistic light.

  • Local energy prices are always going to be increased. With the electrical grid in constant need of repair and upkeep, the cost for doing so will always be paid for by the consumer, so grid-delivered energy costs will never go down.
  • Solar’s prices are falling. After two years of price increases, solar’s prices are once again falling, making it more affordable to have a system installed. Since 2010, the price for solar panels has fallen by over 80%.
  • Once a solar power system is installed, your client can generate clean electricity for their home without having to pay expensive utility bills.

Government Tax Incentives for Solar

In 2024, homeowners interested in residential solar can save money on their taxes thanks to the federal solar tax credit, also known as the Residential Clean Energy Credit. This year, the tax credit is worth 30% of your client’s total solar system cost.

This can be a major incentive for many prospects considering solar this year, but it is important to help them understand exactly how it works. For instance, most homeowners mistakenly see this tax credit as the government sending them a check for 30% of their installation costs. You should help them understand that how the tax credit actually works is that it allows them to claim 30% of the total cost of their solar system on their annual income tax return to reduce the taxes they owe.

Combating Climate Change

Every year the climate becomes less and less stable thanks to the fossil fuel industry and in 2024, you can bet that the summer temperatures will be hotter than ever. And while combating climate change may not be the number one reason why your prospect might want to go solar, it is still a very important part of homeowners doing their part to help preserve the planet. So, this is a topic that you should always include in your sales pitch.

When discussing solar with your prospects in 2024, explain to them that by switching to solar power, they can significantly reduce their carbon footprint and help fight back against climate change. Adopting solar power can help reduce the world’s reliance on fossil fuels and this will help promote a more sustainable energy future. Simply by investing in solar power, your client can help create a cleaner, healthier, and more sustainable world for future generations.

Enjoy Increased Sales With Knowledgeable Solar Leads

In the world of solar leads, there are cold leads and then there are hot leads. Cold leads are those prospects who might have shown a little interest in solar but they are still a ways off from making their decision. Hot leads are those homeowners who have already done a lot of their own research into solar and are much closer to embracing the change. Ideally, a solar installer wants to work with hot leads simply because they take less time and resources to convert into sales.

At RGR Marketing, we can provide your solar business with the hot solar leads it needs to boost your sales results. Our leads have shown recent increased interest in going solar and as a result, have a better understanding of all the benefits that solar has to offer. Plus, we go an extra step and scrub and verify your leads to help ensure that your lists are free of duplicate leads, incorrect contact information, incomplete data, and other potential time wasters.

Partnering with RGR Marketing can help you ensure that you make 2024 your best year yet. Start working with higher quality solar leads and enjoy more sales – contact RGR Marketing today!

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