What's the Best Way to Get New Roofing Leads When You're Just Starting Out?

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January 29, 2025 | By RGR Marketing Blog

New Contractors: Start Generating New Roofing Leads Now

Starting a roofing business can be exciting, but it can also be daunting when you take into account that one of the biggest challenges new roofing contractors face is generating leads. Without a steady stream of leads, it’s difficult to keep the business running and grow your client base.

If you're just starting out in the roofing business, then finding the best ways to acquire roofing leads is essential to your success. So, what are the most effective strategies for getting roofing leads when you’re just entering the field? Here are some proven methods to start focusing on today.

Build an Optimized Website

In today's digital age, your website is your business card. It’s often the first place potential clients will go to learn more about your roofing services. Make sure your website is professional, easy to navigate, and optimized for search engines (SEO). A website that ranks well on Google will naturally attract more traffic, which means more opportunities to convert visitors into leads.

Focus on the following elements when building your roofing website:

Local SEO: Make sure your website is optimized for local searches. Use geo-targeted keywords like "roofing services in [City]" to help you show up in search results for your area.
Mobile Optimization: Ensure your site is responsive and works well on mobile devices, as many people will visit your website on their phones.
Call-to-Action (CTA): Make it easy for visitors to get in touch with you. A prominent CTA, such as “Get a Free Estimate,” can help convert traffic into leads.

Commit to Social Media

Social media platforms are an excellent way to get your name out there, especially when you’re just starting. Platforms like Facebook, Instagram, and LinkedIn allow you to connect with local homeowners and businesses in your area. Sharing before-and-after photos of roofing projects, customer testimonials, and helpful roofing tips can engage potential leads and build trust.

Paid advertising on social media can also be highly effective for a new business. Platforms like Facebook allow you to target specific demographics, locations, and interests, meaning you can reach homeowners in need of roofing services directly. A well-crafted ad campaign can help you generate high-quality leads quickly.

Join Local Networking Groups

Building relationships within your community can be a powerful way to get roofing leads. Look for local networking events, such as Chamber of Commerce meetings, business mixers, and home improvement expos. These events offer you the opportunity to connect with other contractors, suppliers, and potential clients.

Additionally, word of mouth plays a huge role in the roofing industry. Make sure your network knows you’re in the business, and ask for referrals when you complete a job. Building a strong reputation locally can lead to a steady stream of leads over time.

Use a Reputable Lead Generation Service

For new roofing contractors, partnering with a reputable lead generation service can help bridge the gap between you and homeowners in need of roofing services. Of course, which service you choose to use matters because not all are the same. For instance, you will want to make sure you work with a lead generation service that has experience working with professionals in the roofing industry.

Focus on Customer Reviews and Testimonials

As you begin working with clients, encourage them to leave reviews. Positive reviews and testimonials from satisfied customers can be a game-changer for your reputation. Consumers today trust online reviews just as much as personal recommendations, and a collection of glowing reviews can help you stand out in a crowded market.

Websites like Google My Business, Yelp, and Facebook allow you to collect reviews and display them on your profile. The more reviews you have, the more credibility you’ll build, making it easier to attract new clients.

Invest in Paid Advertising

While organic lead generation methods like SEO and word of mouth are effective, paid advertising can provide faster results. Google Ads and Facebook Ads are two powerful tools that allow you to target homeowners actively searching for roofing services. By using targeted ads, you can quickly generate leads and create awareness of your new roofing business.

Investing in paid advertising does require some upfront budget, so it’s essential to track your ROI. Over time, you can adjust your ads based on performance and optimize your campaigns for maximum effectiveness.

RGR Marketing Is the Lead Generation Service You Need

When you're just starting out in the roofing industry, generating leads can seem challenging, but it’s certainly achievable with the right strategies in place. And the great thing is there are many avenues you can explore. By staying consistent, investing in the right tools, and partnering with a roofer-friendly lead gen firm, you'll quickly start seeing your client base grow and your business flourish.

With more than 20 years of experience working with roofing contractors, RGR Marketing is the leader in the field. At RGR Marketing, we curate high-quality leads that match your key demographics. And we scrub and verify your leads to ensure you’re working with the most accurate and relevant data possible.

Don’t get left behind before you even get started. Purchase roofing leads that are ready to act now and get your new business started off right by partnering with RGR Marketing. Contact us today and find out why so many roofers have put their trust in our leads.

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New Contractors: Start Generating New Roofing Leads Now

Build an Optimized Website

Commit to Social Media

Join Local Networking Groups

Use a Reputable Lead Generation Service

Focus on Customer Reviews and Testimonials

Invest in Paid Advertising

RGR Marketing Is the Lead Generation Service You Need

Start making more
money today!

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Contact Us

New Contractors: Start Generating New Roofing Leads Now

Build an Optimized Website

Commit to Social Media

Join Local Networking Groups

Use a Reputable Lead Generation Service

Focus on Customer Reviews and Testimonials

Invest in Paid Advertising

RGR Marketing Is the Lead Generation Service You Need

Start making more money today!

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