What's the Best Way to Use Your Mortgage Website to Generate Leads?

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April 25, 2019 | By RGR Marketing Blog

8 Things Your Mortgage Website Needs in Order to Succeed

Your mortgage company’s website exists for several key reasons – from building an online presence to positioning yourself as an expert in your industry. But perhaps most importantly, it serves as an integral part of your organic mortgage lead generation strategy. If your website is doing its job right, you should be gaining a constant stream of new mortgage leads every month.

If it’s not delivering the results you’re expecting, then your website may be lacking one or more important features. Here are eight things you need to include in your mortgage website if you want it to work at peak performance for your company, generating fresh, high quality leads on a weekly and monthly basis.

#1: Your Mortgage Website Needs to be Mobile-Friendly

Today’s mortgage prospects tend to rely more on their smartphones and tablets for their web surfing than they do their desktops. So, your website needs to look good and function properly on mobile devices.

Not all website templates are mobile-friendly, so you need to make sure yours is. It needs to be easy to read and navigate on a smaller, narrower screen. If you make a site that only fits on a desktop monitor, then you will inevitably lose more leads than you gain.

#2: It Needs to Provide Valuable Content

A lot of your traffic is coming to your website for answers. Providing them with the answers they’re looking for will go a long way toward building trust. And, the more value you give, the more repeat visitors you’ll have.

The mortgage content you create needs to be in-depth, well written, and written in an easy-to-read style that won’t leave your visitors scratching their heads. Remember, your visitors aren’t in the mortgage industry, so keep the language as simple, entertaining, and easy to understand as possible.

#3: Does Your Website Have Free Resources and Tools Available?

The longer your visitors stay on your website, the better the chances are of them sharing their information with you. One way to keep visitors on your site is to provide them with free resources, like up-to-date interest rate feeds, a mortgage calculator, a refinance savings calculator, and more. These tools offer visitors an effective way to get the information they’re looking for, which they will wind up appreciating.

#4: It Needs to Have Testimonials

No piece of marketing is more powerful than the word of a previous customer. This is what makes testimonials and reviews so important to include on your website. Set up your site so it republishes reviews from sites like Yelp, Facebook, Google, and others.

If you don’t have any testimonials, ask previous satisfied customers if they would like to share one. When new prospects read how well you’ve treated your previous customers, they will start feeling more comfortable about working with you.

#5: Your Mortgage Website Needs Pop-Ups

True, nobody likes pop-ups on websites, but the truth is they work great for generating leads. Pop-ups are important to have because they jump into action before the visitor leaves your website without providing you with their contact information. It takes only a couple of seconds for the visitor to complete the boxes in the pop-up, and just like that, you’ve gained a new lead.

#6: It Needs to Include Free Value Propositions

One of the best ways to generate leads is by using value propositions. This involves you offering a free downloadable e-book, PDF, free e-newsletter, or other product in exchange for the visitor’s contact information.

The offer needs to be something of value and interest to your website visitors, so much so that they will have no problem sharing their contact information to obtain it. It works because the visitor gets something for free, and you get a new mortgage lead to pursue.

#7: It Needs to Include Forms

You should include a contact form on every single page of your website, and not just on the Contact Us page. You also need to give the visitor the freedom to choose how and when they wish to be contacted. Some prefer email over phone, while others might prefer text or social media. Give them more options, and you’ll get more leads.

#8: It Needs a Call-To-Action (CTA)

Every page of your website should include a call-to-action. This is a reminder for the reader to perform a certain action, like sign up for your free e-newsletter, download your free e-book, call your number for more information, etc.

Bulk Up Your Leads With Purchased Mortgage Leads From RGR Marketing

The best lead strategy includes obtaining organic leads and buying high-quality mortgage leads from a reputable lead provider. At RGR Marketing, we provide mortgage companies like yours with verified and validated mortgage leads. Our lists are filled with prospects who are close to making a home buying or refinancing decision.

We have over 20 years of experience connecting mortgage businesses with high-quality prospects. Give us a try today and see how quality leads can help improve your conversions.

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8 Things Your Mortgage Website Needs in Order to Succeed

#1: Your Mortgage Website Needs to be Mobile-Friendly

#2: It Needs to Provide Valuable Content

#3: Does Your Website Have Free Resources and Tools Available?

#4: It Needs to Have Testimonials

#5: Your Mortgage Website Needs Pop-Ups

#6: It Needs to Include Free Value Propositions

#7: It Needs to Include Forms

#8: It Needs a Call-To-Action (CTA)

Bulk Up Your Leads With Purchased Mortgage Leads From RGR Marketing

Start making more
money today!

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8 Things Your Mortgage Website Needs in Order to Succeed

#1: Your Mortgage Website Needs to be Mobile-Friendly

#2: It Needs to Provide Valuable Content

#3: Does Your Website Have Free Resources and Tools Available?

#4: It Needs to Have Testimonials

#5: Your Mortgage Website Needs Pop-Ups

#6: It Needs to Include Free Value Propositions

#7: It Needs to Include Forms

#8: It Needs a Call-To-Action (CTA)

Bulk Up Your Leads With Purchased Mortgage Leads From RGR Marketing

Start making more money today!

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