What You Need to Know About Selling Roofing Services to Stressed Customers

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October 25, 2023 | By RGR Marketing Blog

Are You Changing Your New Roof Sales Strategy Based on Customer Profiles?

Homeowners in need of new roofing can often be more stressed out than homeowners who are looking to have other types of home improvement work done. The reason is because in many instances, those who need new roofing aren’t exactly prepared to have to deal with such a large project. They are often caught unprepared by things like sudden leaks or storm-related damage and as such, they are faced with having to make quick decisions about fixing their homes.

But as much as these customers need a fast solution, they normally don’t take well to roofers who push extra hard to close the sale. After all, the stress of your pitch only adds to the stress they’re already feeling. So, here are some tips that you should employ whenever you’re trying to sell roofing services to stressed out customers.

Be the First Roofer to Respond

When a roof is damaged, the homeowner wants a resolution and they want it fast. So, whenever a prospect reaches out to your business, you should get back to them as quickly as you can. In many cases, the first roofer to respond to the customer will earn their business.

Listen to Your Prospect

A lot of roofing contractors will tell their prospects what they need to have done right off the bat, and that can come off demanding and off-putting. Instead, genuinely listen to the customer, so you can better provide them with the guidance they need at this stressful time.

Put Their Worries to Bed

Stressed out homeowners will have a litany of worries and concerns about their roof repair or replacement. Stay calm and answer their questions accordingly, so you can lower their stress levels and earn their trust. Let them know that everything will be alright and that you are there to help them through this frustrating situation.

Provide Proof of Your Work Quality

Homeowners hear all the time about illegitimate contractors walking away from job sites after getting paid. So, you should expect a stressed out homeowner to practice caution when considering which contractor they want to work with. To help put their mind at ease, build an Internet presence and provide your new roofing prospects with plenty of proof concerning the quality of your work. Things like before and after photos and customer testimonials can help your prospects trust that you are who you say you are.

Be Polite and Positive

Stressed out homeowners can sometimes come off as rude, but that doesn’t mean that you should be rude back. Stay polite and positive throughout the entire process. This will make the end result all the more satisfactory for your prospects. In fact, many will even offer their apologies after having the time to calm down.

Offer Convenient Payment Options

While a lot of your emergency roof repairs or replacements will usually involve you dealing with insurance companies for payment, this won’t apply to every customer. If your customer is paying out of pocket for the entire roofing job or they’re paying you their deductible and the rest is coming from the insurance company, you will want to make it as easy as possible for them to make their payment. Offer a few different payment options, including digital solutions like Venmo, PayPal, or Square, so they can choose the one that best suits them.

Boost Your Roofing Sales With Leads From RGR Marketing

It’s not always fun going door to door trying to sell your roofing services. That’s why so many successful roofers turn to purchased leads. At RGR Marketing, we can provide your roofing business with exclusive access to high quality roofing leads consisting of homeowners who are already close to making their home improvement decision.

RGR Marketing has more than 20 years of experience working with home improvement companies and we understand the roofing industry. When you partner with RGR Marketing, you get actionable leads that have been verified and scrubbed to help ensure that their contact information is accurate and complete. Not every lead generation firm takes these extra steps, but we do because it helps you enjoy the highest return on your investment.

If you want to increase your sales this year, then RGR Marketing’s roofing leads is a great place to start. Partner with us today to find out how our roofing leads can provide you with more profitable opportunities.

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Are You Changing Your New Roof Sales Strategy Based on Customer Profiles?

Be the First Roofer to Respond

Listen to Your Prospect

Put Their Worries to Bed

Provide Proof of Your Work Quality

Be Polite and Positive

Offer Convenient Payment Options

Boost Your Roofing Sales With Leads From RGR Marketing

Start making more
money today!

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Are You Changing Your New Roof Sales Strategy Based on Customer Profiles?

Be the First Roofer to Respond

Listen to Your Prospect

Put Their Worries to Bed

Provide Proof of Your Work Quality

Be Polite and Positive

Offer Convenient Payment Options

Boost Your Roofing Sales With Leads From RGR Marketing

Start making more money today!

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