Solar Trends to Watch for This Year
The Covid pandemic not only caused a lot of unnecessary deaths around the world, but it also had a tremendous impact on many industries and forced a lot of companies to close their doors forever. But it also opened the world’s eyes to what’s really important, what we’re willing to sacrifice, and what needs to be improved.
It is for these reasons that solar power is one of the very few industries that was able to endure the pandemic. Now more than ever, families and businesses alike want dependable and affordable energy. They want to never have to worry about losing power when they need it most. And this demand is what will be driving the trends set to hit the solar industry in 2022.
If you’re a solar installer, then here are some of the top trends you should expect to see this year.
#1: Solar Will Continue to Get More Affordable
Like most technology-fueled industries, the equipment used in the solar industry continually becomes more affordable as it progresses. Innovations in products and manufacturing techniques helps drive prices down and makes them more accessible to a wider range of people.
Solar manufacturers spend a lot of time and resources on research and development to help ensure they can deliver the best quality products at the lowest prices possible, and a good portion of those savings get passed on to the customer. This has been a constant trend in solar since the industry began and it will continue strong into 2022.
#2: Solar’s Durability Will Improve
Research and development are not only instrumental in reducing the cost of manufacturing, but they also help improve product durability and reliability. These two things go hand in hand, so as prices fall, you should also expect to see new products introduced to the market that take solar’s durability to a whole new level.
#3: Demand Will Spur Solar Job Growth
As more homeowners and businesses make the decision to go solar, the industry will need to meet that demand by expanding its job market. In 2022, expect to see an increased demand for professionals who can install, repair, and maintain solar installations.
#4: Solar in Infrastructure Will Increase
Once passed, President Biden’s Build Back Better Plan promises a country-wide commitment to clean energy solutions. The plan’s framework will “cut greenhouse gas pollution by well over one gigaton in 2030, reduce consumer energy costs, give our kids cleaner air and water, create hundreds of thousands of high-quality jobs, and advance environmental justice by investing in a 21st century clean energy economy – from buildings, transportation, industry, electricity, and agriculture to climate smart practices across our lands and waters.”
#5: Remote Sales Are Here to Stay
During the pandemic, solar installers were forced to change how they presented their pitches to their prospects. Instead of traditional face-to-face meetings, solar installers would use video conferencing and screen sharing tools to connect with their prospects.
But while Covid restrictions have since eased, a lot of Americans continue to prefer to play it safe. So, expect your 2022 solar sales to be a mix of remote sales and in-person sales.
Trust the Solar Lead Provider with 20 Years of Experience – RGR Marketing
If you are looking for a reliable provider of high-quality solar leads, RGR Marketing has been helping solar installers like you improve their sales results for over 20 years. We understand your business and we’re highly effective at matching you with the hyper-targeted prospects you need to succeed.
With dropping prices, greater durability, and increased demand, the solar market is going to become extremely competitive this year. This means the quality of your leads has never been more important. If you want to increase your sales, then our solar leads can help. Contact us today and let us help you make the most out of every lead.
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