October 11, 2022 | By RGR Marketing Blog

Do Your Residential Solar Clients Know the Value of Their Purchase?

Buy Solar LeadsWhen it comes to choosing to have any home improvement project done, one of the most important factors that homeowners take into consideration is value. But there are a few different ways to look at value.

For one, how much value will the project add to the family’s everyday life? Another way to look at value is to determine how much the project will add to the home’s overall market value versus its cost. And in speaking to cost, at least regarding installing a residential solar system – how long will it take the system to recoup the homeowner’s initial financial investment?

For a solar installer, being able to provide your client with answers to their questions about the value of their solar investment can be the difference between securing the sale and losing out on a promising opportunity. So, here’s what you should be telling your solar clients about the value of their solar investment.

How Solar Adds Value to a Household’s Daily Life

With a solar system installed on their home, your client will enjoy certain benefits that they simply can’t when they get their energy from the grid. One of the biggest is that a solar home won’t lose power when power lines stop delivering electricity to the community during things like severe storms and rolling blackouts.

Solar also drastically reduces a household’s energy bill, which can not only lead to less stress but also more money for the family to use for other purposes. Because solar is 100% sustainable, clean, and renewable, there is also a peace of mind that comes from getting one’s energy from the sun. This can improve the family’s mindset and even spark them into looking for other alternative ways to make their lives more sustainable and environmentally friendly.

How Solar Adds Resale Value to a Home

According to Zillow, homes with solar panels tend to sell for an average of four percent more than similar houses not equipped with them. This alone makes the financial investment on a solar system worth it for those considering selling their homes in the future. But when you factor in that solar-powered homes are also more in-demand, then choosing solar is practically a no-brainer if the client wants to sell their home quickly and at the highest price possible.

It’s also important to note that just how much value the solar panels will provide depends on where the client lives. For instance, in New Jersey, solar adds a whopping 9.9% to a home’s resale value. This can be as much as $32,281 for a median-valued home in the Garden State.

Solar’s Value: How Long Does It Take for a System to Pay Itself Off?

Payback period is something that some, but not all, solar prospects might ask you about. But regardless of whether they bring it up, a good solar salesperson should. This period refers to the amount of time it will take after the solar panels are installed for the system to provide enough savings that it essentially pays for itself.

Ultimately, a client’s payback period depends on how efficient their panels are and how much they were previously paying for electricity. The higher quality of panels, the shorter the payback period will be. For a typical high-efficiency solar system, it’s not uncommon for clients to see a 20% ROI in the first year. For most solar clients, the average time it takes for their solar systems to pay for themselves is between 7 and 10 years.

When you take into account that most solar panels come with 20-to-30-year warranties and can last for 40 years or longer with the proper care and maintenance, their value is incomparable. A solar powered home can enjoy decades of free electricity even after their system has paid for itself.

Find Solar Prospects Who are Ready to Buy with RGR Marketing’s Leads

If you’re looking to find solar leads who are very close to making their buying decision, then RGR Marketing is here to help. Purchased leads from RGR Marketing provide your solar business with up-to-date contact information for prospects who have shown recent increased interest in solar, and we curate your lead list based on your unique target demographic.

We’re an industry leader and a trusted partner because we verify our leads for accuracy and scrub them to remove any duplicates, incomplete profiles, or invalid information. With 20-plus years of experience serving solar marketers, we know what you’re looking for in a quality lead.

Partner with RGR Marketing today to get exclusive access to highly targeted solar leads that can help you increase your sales conversions and improve your profit potential.

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