What Residential Homeowners Wish They Knew Before Purchasing Solar Panels

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July 5, 2023 | By RGR Marketing Blog

Help Your Solar Clients Before They Purchase Panels

One of the worst things can happen to a solar installer, or any business for that matter, is for a client to suffer from buyer’s remorse. But avoiding this potential business killer is much easier than most people realize.

In solar, buyer’s remorse usually has nothing to do with the solar equipment itself. If anything, a client can develop buyer’s remorse because the system they had installed wasn’t sized properly to meet their needs. Or, they weren’t aware that their solar systems wouldn’t provide electricity to the home overnight without having battery storage included.

So, to reduce your risk of having a client suffer from buyer’s remorse, you should have an idea of what residential homeowners might want to know before they purchase their solar panels. Here are some things to ensure your prospects understand before signing on the dotted line.

Their Roof Quality Matters

Not every roof is ready to have solar panels installed on them. Some roofs may need minor repairs or even a complete replacement before solar panels can be installed. There are also older roofs that might need structural supports added to help accommodate the extra weight of the solar panels. In any case, before making their solar panel purchase, your prospect should have their roof inspected to ensure no additional work is required.

There Are Different Types of Solar Panels

Just because monocrystalline panels are the most common type used in residential solar installations doesn’t mean that every client will automatically want them, especially had they known that other types are available. For instance, some may want the more affordable polycrystalline panels or the lower profile thin-film panels. Some may even prefer to go with solar shingles instead of the more traditional panels.

Federal Tax Incentives Are Only Available if the Panels Are Purchased

Some homeowners choose to lease their solar panels because leasing provides an easy and affordable way to enjoy solar energy. But what so many don’t find out until it is too late is that a leased solar system isn’t eligible for the federal solar tax credit. Only solar systems that are purchased in cash or financed are eligible for the tax credit and other incentives. If you have a prospect asking about solar leasing or solar PPAs, then you need to make sure they understand this fact from the get go.

Permits Are Usually Required

In most municipalities, permits are required before a solar installation can be started. And this can sometimes come as a surprise to prospects because there are usually fees associated with these permits. There can also be a waiting period for the permits to be approved, and this can cause their installation schedule to change if they aren’t approved quick enough.

Batteries Are Needed for Overnight Off-Grid Electricity

Solar customers who want to enjoy 100% clean energy day and night will need to have a solar battery storage system included with their solar panel installation. After all, solar panels can’t generate electricity after the sun goes down. If no batteries are included, then they would need to stay connected to the grid for their evening electricity use.

The problem is, solar batteries can cause the cost of installation to rise substantially, so this is something that you will definitely want to discuss with your prospects to help ensure that their systems provide them with the results they want. The good news, however, is that now the cost of battery storage is included in the federal solar tax credit coverage.

Don’t Settle for Unverified Solar Leads, Choose RGR Marketing

Purchased leads have gotten a bad rap over the years. This is mostly due to lead generation companies providing their clients with lead lists that are filled with duplicate or dead leads, incomplete contact information, and other problematic data.

But at RGR Marketing, we do things differently. We provide you with exclusive access to high-quality solar leads. When you partner with us, your leads are based on your unique target demographics, so the leads you’re nurturing fit your ideal customer profile.

Plus, our leads are what are known in the industry as “hot” leads. This means that they have done plenty of their own research about solar and are close to making their purchasing decision. Our leads are also verified and validated by our experts, an extra measure that saves you time, money, and other valuable resources.

If you’re looking for solar leads that can help your business grow and reduce your cost-per-acquisition, put your trust in the lead generation firm that has more than 20 years of experience serving the solar market. Partner with RGR Marketing today and let us help your solar business reach the next level of success.

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Help Your Solar Clients Before They Purchase Panels

Their Roof Quality Matters

There Are Different Types of Solar Panels

Federal Tax Incentives Are Only Available if the Panels Are Purchased

Permits Are Usually Required

Batteries Are Needed for Overnight Off-Grid Electricity

Don’t Settle for Unverified Solar Leads, Choose RGR Marketing

Start making more
money today!

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Contact Us

Help Your Solar Clients Before They Purchase Panels

Their Roof Quality Matters

There Are Different Types of Solar Panels

Federal Tax Incentives Are Only Available if the Panels Are Purchased

Permits Are Usually Required

Batteries Are Needed for Overnight Off-Grid Electricity

Don’t Settle for Unverified Solar Leads, Choose RGR Marketing

Start making more money today!

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