What Kind of Marketing Is Best for Home Services Professionals?

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January 17, 2024 | By RGR Marketing Blog

Contractors, Put Together Your Next Marketing Plan

Over the next few years, the home services market is expected to see incredible growth. In fact, according to Verified Market Research, the industry is projected to grow by 21.14% from 2022 to 2030. As the industry grows, you can expect the competition to likewise expand, and as a result, there will be more than a few businesses aiming to capture the attention of the same prospects that you’re trying to attract.

With competition rising, it will become even more important for you to set your business apart by using the most effective, result-oriented marketing strategies to promote your home service business.

In this post, you will learn more about the best home service business marketing solutions that can help you create a rock-solid presence in your local market.

SEO-Based Content Marketing

Search Engine Optimization (SEO) is a vital marketing tool that when applied to your content marketing strategy can help your business website, blog, and social media platforms generate increased organic traffic. With creative, original, and well-optimized content, you can attract more potential customers looking for your home service businesses.

But just providing run-of-the-mill content won’t deliver the results you’re looking for. For your SEO strategy to really pay off, you should focus on sharing content that provides immense value to your customers, such as content that tackles their common problems and answers their questions. Providing valuable content not only helps position you as a leader in your field, but it also helps improve your business’ prevalence in the search rankings.

Google My Business

Home services providers can improve their local presence by showing up on different online local searches. The best way to do this is to list your business on different services listing websites and register your business on Google My Business. This will help you boost your local reach and attain a higher ROI for your marketing dollars.

Paid Ads

As important as SEO is for long-term lead generation success, it should be said that it can take time before you see the results you’re looking for. That’s why using paid ads is such an excellent complement to any SEO strategy. Paid ads help you attract prospects instantly.

But to be successful with paid ads, there are certain things that you will want to keep in consideration when choosing the paid ad for your marketing effort, including:

Is the ad in the right format?
Does the ad take the right retargeting approach?
Is the ad being displayed on the right platform?

Taking the time to determine the best platform and format you want to use will help increase the effectiveness and overall reach of your message. It also pays to test your paid ads to help ensure that you’re using the ads with the most powerful potential, especially because platforms like Google, Meta, and LinkedIn can differ in terms of their primary users.

Social Media Marketing

The beauty of social media marketing is that it allows you to easily customize your marketing to help you connect with your ideal customer. Social media also allows you to communicate effectively and instantly with your prospects and customers, and this is essential if you want to get the most value out of your home services social media marketing strategy.

But as with the prior strategies, careful consideration needs to be employed when choosing what content gets shared on which platform. For instance, LinkedIn will put you in touch with other business professionals whereas Instagram, Facebook, YouTube, and TikTok can help you connect with prospects through the use of compelling photos and videos.

It is important to customize your content strategy based on the platforms you’re using and you will need to stick to a dependable content schedule. You should have a calendar dedicated for your social media posting to help you stand out from others. In social media, consistently posting fresh content is vital to your success.

Social media can prove to be invaluable to you for attracting new prospects and customers because it is the ideal channel to provide customer support, introduce new services, offer discounts, share your client testimonials, and showcase your expertise in the home care service industry.

Purchased Home Services Leads

Another way to improve your chances of working with high-quality prospects is to purchase home improvement leads from a reputable lead generation firm. These contacts are highly valued because they are what the lead generation industry considers “hot” leads. In other words, they are homeowners who have already done a lot of their own research and are much closer to making their decision than “cold” prospects.

At RGR Marketing, we provide home services contractors with exclusive access to high-quality home improvement leads based on their unique target demographics. Our leads are scrubbed and verified before you receive them, so you don’t have to deal with frustrations or time-wasters like duplicate contacts, incomplete leads, and more.

Partner with RGR Marketing today and get the leads you need to close more sales.

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