What is the Best Strategy for Buying Solar Leads in 2021?

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August 5, 2021 | By RGR Marketing Blog

Developing Your 2021 Solar Leads Buying Strategy

With The Consolidated Appropriations Act, Congress successfully extended the 26% solar tax credit through 2022. But as it stands now, the tax credit will drop to 22% at the start of 2023 and expire at the end of that year. This means that now is the time for solar installers to focus on acquiring the leads they will need to continue to grow their businesses.

If you don’t have an active strategy in place for buying solar leads in 2021, then here are some tips to help ensure you’re working with the highest quality leads.

Why Purchase Solar Leads?

A solar installer has two options when it comes to getting the leads they need to maintain growth – they can either generate their leads via their own lead generation strategy, or they can purchase leads from a reputable third party provider.

While it is true that generating your own leads using proven tactics like SEO, high-quality educational content, Google PPC ads, and Facebook Ads can bring in quality solar leads, the reality is that this method not only takes a long time before it can flourish, but it is also deceivingly expensive. We say deceivingly expensive because on paper, these tactics appear relatively cheap. But because of the work and time involved in putting such a strategy into action, there is actually a lot built into the cost of acquiring a lead through this channel.

Comparatively, when you purchase solar leads from a reputable provider who uses ethical lead gen practices, the leads you get are accurate, targeted, and in many cases, much closer to making a buying decision. Of course, there is a cost to buying solar leads, but when you factor in all the hidden costs of generating your own leads, you will find that purchasing leads delivers a higher ROI with a lower cost per lead.

Creating a Strong Strategy for Buying Solar Leads

There is no shortage of lead providers to choose from, but not all vendors are the same. There are a lot of companies out there that generate their leads using risky and invasive tactics like telemarketing and outbound email marketing.

While this might help keep their cost per lead low, using tactics like these can leave such a negative impression on customers that they can cause good prospects to change their minds about going solar. Therefore, before you choose a vendor for your solar leads, it is imperative that you do your research and choose one that has extensive experience serving professionals in the solar industry.

Consulting Services for Purchased Solar Leads

You also want to use a lead vendor that offers consulting services. This ensures that the vendor stands behind their leads and will help you get the highest value out of them. Purchasing leads should not be a one-and-done experience. The best vendors build relationships with their clients and foster partnerships in which both parties thrive.

Of course, identifying your target customer is just as important as finding the right lead vendor, so this is one of the first things you need to do when creating your strategy. Rank your past customers based on their profitability and see what key characteristics separate the most profitable from the least. By providing your lead vendor with your target demographics, you will greatly improve the quality of the leads you purchase.

RGR Marketing is a Trusted Solar Leads Vendor With 20 Years of Experience

If you want access to high-quality solar leads that fit within your target demographic, then RGR Marketing can help. We can provide you with solar leads that are verified for accuracy, fully scalable, and can be easily integrated into just about any lead management system. The leads you get from us have shown recent increased interest in purchasing solar, and this simple fact can greatly improve your conversion rates.

Boost the ROI on your leads by partnering with the lead generation company that has more than 20 years’ experience serving the solar industry – RGR Marketing. Contact us today and let us show you the difference quality leads make.

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Developing Your 2021 Solar Leads Buying Strategy

Why Purchase Solar Leads?

Creating a Strong Strategy for Buying Solar Leads

Consulting Services for Purchased Solar Leads

RGR Marketing is a Trusted Solar Leads Vendor With 20 Years of Experience

Start making more
money today!

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Developing Your 2021 Solar Leads Buying Strategy

Why Purchase Solar Leads?

Creating a Strong Strategy for Buying Solar Leads

Consulting Services for Purchased Solar Leads

RGR Marketing is a Trusted Solar Leads Vendor With 20 Years of Experience

Start making more money today!

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