Are You Leveraging the Most Valuable B2B Marketing Strategies for Leads?
Marketing for B2B isn’t always easy because buying cycles tend to be long and complex, and unlike in B2C, the person doing the purchasing usually doesn’t buy based on emotion or impulse. Because of this, you need to create and use effective B2B marketing campaigns and techniques that are specifically designed for selling to businesses.
If you are a B2B marketer looking to boost your lead gen results in 2021, here are six of the most proven strategies to include in your marketing efforts.
#1: Market to Millennials
Millennials might get a bad rap from the Baby Boomer generation, but according to Merit, 73% of all B2B buying decisions involve Millennials. In fact, Millennials make up the largest portion of America’s workforce, and many of them hold positions of influence and power. So, if you want to connect with the people making the buying decisions, tailor your marketing toward the Millennial mindset and their preferences.
#2: Create Content to Support Buyer Research
Since the Covid-19 pandemic, the B2B buying cycle has grown even longer because businesses are working with tighter budgets than ever before. Thus, they spend more time researching products and services before making a buying decision.
One way to help your message break through is to create content that helps the buyer in their research instead of disrupting them. Use language and data that supports your product’s value proposition and the ROI the buyer can expect.
#3: Adjust SEO Keywords Based on Your Sales Funnel
Since the B2B buying cycle is longer and buyers are doing such heavy research these days, you need to have content that speaks to them at every stage of their journey through the sales funnel. This means having unique SEO keywords based on where they are at in your funnel. By taking this approach to your content, you will support their research, showcase your expertise, and build trust with your prospect.
#4: Stay Current with Algorithm Changes
Successful SEO not only means using the right keywords and creating quality content, but it also means staying current with the technological side of SEO. In other words, when Google makes changes to its algorithm, you need to change with it. For instance, you want to ensure that you are using mobile first indexing and target keywords according to the intent of the person.
#5: Make Sure Your Content E-A-Ts
E-A-T is Google’s name for what every high-quality webpage needs. It stands for Expertise, Authoritativeness, and Trustworthiness, three things that every B2B marketer wants to be known for. So, what is E-A-T? The answer isn’t simple and straightforward because it is not an algorithm nor a ranking factor. Think of it as being a core principle of Google. E-A-T is one of the most important factors used in determining the overall quality of a page.
#6: Use LinkedIn Website Demographics to Help Create More Targeted Ads
LinkedIn is an invaluable resource for helping business professionals connect with each other. But few are aware that the platform has a unique LinkedIn Website Demographics tool that allows one to look at the traffic coming to their website. You can find a variety of useful visitor information, such as company size, job function, job characteristics, industry, geography, and more that you can then use to create more targeted ads.
RGR Marketing Has Quality B2B Leads for Solar, Mortgage, and Tax Settlement Marketers
Getting great results from your lead generation strategy doesn’t happen overnight. Even if start employing the above tactics today, it will still take a lot of time and commitment before your strategy will start paying off with high-quality leads. If you want to supplement your organic leads with purchased leads, then RGR Marketing can help.
RGR Marketing provides our B2B clients with local leads that have been validated and verified, so your sales team can get right to work on converting them into customers. We have over 20 years of experience providing companies in the solar and mortgage industries with the leads they need to succeed. And all our leads are accurate, fully scalable, easy to integrate into just about any lead management system, and never shared with your competitors.
Ready to partner with a B2B lead provider that can help your business grow this year? Contact RGR Marketing today and see the difference our high-quality leads make.
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