What Are the Most Important Environmental Benefits of Residential Solar?
With the incredible savings opportunities offered by solar energy, it can be all too easy for a solar marketer to focus almost all their messaging solely on solar’s cost benefit. But while saving money is definitely one of the top reasons for why homeowners choose to go solar, it is not the only one.
For many, especially today, the environmental benefits provided by reducing the demand on fossil fuels through the use of solar power can be even more important to them than saving money. For this reason, every solar installer needs to be ready to address these concerns when consulting with their clients.
Here are some of the most impactful ways residential solar can benefit the environment.
Local Air Quality Is Improved
Solar energy production produces very little, if any, air pollutants. By comparison, the energy your clients currently get from the national grid comes from the burning of fossil fuels, which adds a significant amount of nitrous oxides, sulfur dioxide, and particulate matter into the air they breathe and water they drink. Making matters even worse is that exposure to these contaminants can cause health problems. According to a study conducted by the National Renewable Energy Laboratory (NREL), solar power “results in fewer cases of chronic bronchitis, respiratory and cardiovascular problems, and lost workdays related to health issues.”
Solar Preserves Finite Resources
The planet only has a certain amount of coal, oil, and natural gas available, and these resources are fast becoming scarce. Unlike the sun’s rays, these resources are not renewable, so once they are gone, they are gone. With the global population continuing to grow, these finite resources will only be depleted at a much faster rate, so making the shift to solar energy is the most important thing we can do to help conserve what is left.
The good thing is that transitioning to solar power won’t affect your prospect’s ability to enjoy their electricity any less. After all, the sun produces a staggering 173,000 terawatts of solar energy - every second! That amount is more than 10,000 times the world's total combined energy use and unlike fossil fuels, it’s clean and will never be depleted.
Solar Is Our Most Powerful Agent Against Climate Change
If you have spent any time on this earth, then you know the climate is changing. Traditionally cooler zones are experiencing heat waves like never before. The southern states are getting blasted with snow and ice storms. Lakes are drying up, devastating hurricanes are commonplace, and tornados are now a common threat in areas previously considered low risk.
The planet is quickly reaching a point where the damage to the atmosphere will be unrepairable. But we still have a little time left and one of the most powerful agents we have in our arsenal to combat climate change is – solar power. The more homeowners that convert to solar energy, the less demand there will be on fossil fuels and this means fewer carbon emissions being blasted into our atmosphere. Simply installing solar panels can eliminate the same amount of carbon emissions that would be produced from burning over 5,000 pounds of coal each year.
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If you are looking for a reliable source of solar leads in your local service area, then RGR Marketing can help. RGR Marketing has over 20 years of experience providing solar professionals with the high-quality leads they need to maintain consistent growth.
We specialize in serving the solar industry and our experience makes it so that we understand the unique intricacies of your business. When you partner with RGR Marketing, your solar leads are verified for accuracy, fully scalable, and easy to integrate into your existing lead management system. Give your solar business the advantage and get your leads from the lead gen company that knows the solar industry – RGR Marketing!
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