August 31, 2017 | By RGR Marketing Blog

What Your Mortgage Website Needs to Do for Clients

If you have a mortgage business, you have to have a website. You know this instinctively, but when it comes down to it, why are websites so important? Well, for one, it gives your business credibility. If a potential customer tries to look you up online and sees that you don’t have a website, they will immediately question your legitimacy as a company.

But besides appearances, there are many other important reasons why you need to have a website for your mortgage business. In this article, we break down the most important reasons why.

1) So Mortgage Customers Can Find You

You might be old enough to remember the days when if you needed to find out a company’s address or phone number, you had to lug a big yellow book out from under the telephone and leaf through it. Today, even the Yellow Pages are online.

If a borrower wants to talk to you about getting a mortgage loan or has any questions about their loan, they’re going to look online to find out how to get in touch. If they can’t find it, they will quickly become frustrated.

2) So Potential Customers Can Find You

These days, it’s all about SEO, or Search Engine Optimization. When people are looking for a mortgage today, they don’t go door to door looking for lending agencies; they type words into search engines like “mortgage” or “home loans.”

If you don’t have a website with these words on them online, you’re not going to make the list of those motivated borrowers, and you’re not going to get their business.

3) So You Can Get Leads

In addition to attracting potential customers, your website is an opportunity for you to convert those potential customers into leads, and convert those leads into mortgages.

In fact, if you’re not using your website to secure new customers, you are wasting one of your most valuable marketing tools. Your website is there if your customers need it, but it’s not doing you any favors.

Making Your Website a Lead Catcher

So how can you put your website to work for you? There are a number of ways, including:

Feature an Online Application

Consumers today love the convenience of being able to shop and buy at their own pace without ever leaving their home. If people arriving at your site can fill out a loan application and find out if they are eligible for a loan right from your site, they are a lot more likely to do it than if they have to find time to call someone or come down to a loan agency.

Having an online application gives a customer the chance to apply for a loan right away, before they’ve had time to think about going elsewhere.

Feature a Mortgage Blog

These days, you’ve probably noticed that all of the best corporate websites now have blogs, and there is a good reason for this. For one, it’s another set of pages that could pop up in a web search. More importantly, a blog is a great opportunity for you to communicate with your potential customers, providing them with useful information and letting them know that your company is one they can trust.

Your website can be a great marketing tool, but only if you work to make it one. Make sure your website is optimized to attract customers and watch your business grow.

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