July 11, 2017 | By RGR Marketing Blog

How to Use Video Marketing to Boost Your Mortgage Business's Bottom Line

A mortgage business, like all businesses, needs leads in order to continue to be profitable. Creating marketing campaigns that target interested home buyers is a key part to securing those leads. But, if you aren’t implementing video marketing in your company’s campaigns, you could be leaving money on the table – a lot of money – and here’s why.

According to CISCO, by the year 2020, 80% of all consumer Internet traffic will come from videos. In addition, 73% of Business-to-Business marketers say video marketing positively impacts their return on investment. In 2015 the Aberdeen Group performed a study that showed companies that use video marketing have 34% higher web conversion rates and grow their revenues 49% faster than companies that don’t use videos.

Today marketing your company and creating content for the web is all about social media, and videos offer the greatest opportunity for maximum returns. So, how do you use video in your marketing? Here are some tips to get the most out of your marketing videos.

Place a Video on Your Landing Page

If your company uses online ads, then having a video on your landing page instantly engages your visitors. But, you don’t want to have your video automatically start when your visitors click through your ads. Many Web users find this obnoxious and it could cause them to lose interest immediately. Instead, the landing page copy should encourage your visitors to watch your video.

How much does having a video on your landing page matter? According to a study by HubSpot, just having an engaging video on your landing page can increase conversions by 80%!

Showcase Your Product

It’s not always easy to imagine how one mortgage company is different from another. But with a video, you can show people how your product works and why they should choose you over your competitors.

From providing insight into your company culture and your mortgage processes, to answering a variety of common customer questions, you can use your video to educate and inform potential leads so they will be more comfortable with your company the further down the sales funnel they slide.

Interact With Your Customers

Engagement is more important than ever, and a well-made video can help you form a more stable relationship with your customers because you can make it interactive. You can do this by adding decision points, in which you provide the visitor with two different story paths to choose from. You can also add interactive quizzes, assessments, or calculations as well as static clickable buttons or hot spots within the video itself, which will take the visitor to a companion video, additional information, or a call to action.

Video marketing provides companies with one of the highest ROI potentials available today for five key reasons:

  1. It helps boost your search engine rankings
  2. It enhances your social media reach
  3. It delivers higher website conversions
  4. It increases your target customer’s confidence in your company
  5. It’s cost-effective

Want to learn more about how video marketing can help improve your mortgage business’s bottom line? Call RGR Marketing today at 877-272-4600 and get up to 10% free leads with your first order!

Contact Us

Get started with free* leads.
Call us at 310-540-8900
Don’t take our word for it—find out for yourself how good our leads are and what a difference working with us can make.
Call us at 310-540-8900 or fill out the form below and we’ll tell you how you can get high quality leads for free*.
I authorize ReallyGreatRate, Inc. to communicate with me via email.
* Get up to 10% free leads on your first order!

Let's talk

Start making more money today

Mortgage

Solar

Home Improvement

  • I authorize ReallyGreatRate, Inc. to communicate with me via email.