October 23, 2024 | By RGR Marketing Blog

Are You Doing Video Marketing for Your Home Services Company?

Buy Home Improvement LeadsHome services businesses have the luxury of being able to choose from a wide array of digital marketing techniques to help get their names in front of homeowners, but few offer the game-changing opportunities of video marketing.

Whether you offer siding or window replacements, roofing, or any other home improvement service, well-executed videos can engage potential customers, build trust, and drive more leads. If you’re looking to grow your business, here are six essential video marketing tips to help you attract more clients.

  1. Create How-To Videos and Tutorials

Homeowners love DIY projects, even if they don't always follow through or have the skills required to tackle the projects themselves. Producing how-to videos is therefore a great way to position your business as a trusted expert. For example, if you’re a roof contractor, create videos explaining how to identify worn shingles or detect a leaky gutter.

This content builds credibility, so when viewers feel overwhelmed by the task, they’ll be more likely to call you for help.

Pro’s Tip: Keep these videos short and focused—aim for 2-5 minutes. This way, you provide value while holding viewers’ attention.

  1. Share Customer Testimonials

Social proof is a powerful motivator. Capture brief video testimonials from happy customers describing their experience with your business. Prospective clients are more likely to trust peer recommendations than advertisements, so these videos can significantly boost conversions.

Pro’s Tip: Use real customers, not actors. An authentic testimonial that shows the person at their home or in front of your completed work will resonate more.

  1. Leverage Before-and-After Videos

A picture may be worth a thousand words, but a before-and-after video is worth even more! These videos showcase the transformation your services can bring to a home. Whether you install new windows, replace siding, or specialize in any other home improvement service, before-and-after videos provide visual proof of the quality you deliver.

Pro’s Tip: Use time-lapse footage to make the transformation visually engaging without taking too long to view.

  1. Use Social Media and Short-Form Videos

Platforms like Instagram Reels, TikTok, and YouTube Shorts are ideal for sharing short, engaging clips. Create quick snippets demonstrating your services, showcasing satisfied customers, or offering home maintenance tips. These platforms can help you reach new audiences and engage with potential customers in real time.

Pro’s Tip: Use trending audio or hashtags to increase visibility. Consistent posting ensures that your business remains active in the platform’s algorithm, so it can stay on potential customers’ radar.

  1. Include Clear Calls-to-Action (CTAs)

Every video that you post should have a clear purpose and a compelling call to action (CTA). Whether it’s encouraging viewers to book an appointment, request a quote, or visit your website, make sure your CTA is direct and easy to follow. Add clickable links where possible to help streamline the process.

Pro’s Tip: Place the CTA both verbally in the video and as text overlay or in the description to ensure viewers don’t miss it.

  1. Optimize for SEO

Following good SEO practices helps make sure your videos are easy to find online. Use keywords related to your services in video titles, descriptions, and tags. For example, a roofing company might include terms like "roof repair tips" or "affordable roof replacement."

Pro’s Tip: Upload videos to YouTube. Since it’s owned by Google, YouTube gives your content a higher chance of ranking on search engine results pages (SERPs).

Video Marketing Plus Purchased Leads Helps Deliver Stronger Sales Results

Video marketing can be a powerful tool to generate leads and grow your home services business. By following the tips above, you can build trust and attract new customers. Start small, track your results, and adjust your strategy as you go—consistency and creativity will help you succeed in the long run.

You can also complement your video marketing strategy by incorporating high quality purchased leads. When you purchase home services leads from RGR Marketing, your sales team can get right to work contacting leads that have shown recent increased interest in your home services specialty. Plus, our leads are not only highly targeted based on your key customer demographics, but also scrubbed and verified before you receive them.

RGR Marketing has been providing leads to home services contractors for over 20 years, so we have the experience that you can trust. Partner with RGR Marketing today and start working with purchased leads that can boost your sales while your video marketing strategy builds momentum!

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