Understanding What Seasons Are Best for Roof Replacement

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October 6, 2022 | By RGR Marketing Blog

Should Your Clients Replace Their Roof in Summer or Winter?

Ask any group of roofers what the best time of year is for roof replacements, and you’ll probably hear fall mentioned more than any other season. The reason is because fall’s cooler temperatures allow roofers to work quicker and in more comfortable conditions. Fall is also drier than winter, so roof removals and replacements can usually be completed with minimal risk of the home’s structure being exposed to the elements.

But while fall is traditionally the most common time of year homeowners choose to have their roofs replaced, the truth is roof damage can occur at any time of year. From falling trees caused by heavy spring rains to damage caused by tropical storms and tornados in summer to heavy winter snow causing leaks, every season brings with it the potential for roof replacements.

So, while fall is the most common season for homeowners to have their old roofs replaced, it is by no means the only time of year that you should be concentrating your marketing messaging on.

Getting the Most Mileage Out of Seasonal Marketing

To help ensure that your roofing business has work coming in all year round, taking a seasonal approach to your marketing is important. But to get the most out of your campaigns, you need to time your messages appropriately depending on what channels you’re using.

For instance, if you are creating an email campaign, then you should include messaging that speaks to your prospect’s current roofing needs, but you should also include specific information pertaining to the upcoming seasons. This will allow you to bring in homeowners in need of immediate roof replacements as well as those who are planning on having their roofs replaced in the coming months.

Meanwhile, if you’re marketing your business on social media, then you may want to take a more seasonally current approach. For example, in the summer, share before and after photos of your jobs, list reasons why a summer installation might be necessary, and post helpful information after any large storms to help homeowners know what to look for if they think their roof might have been damaged.

Seasonal Talking Points to Keep in Mind

When you’re marketing your roofing business on a seasonal basis, there are some important talking points that you should keep in mind when discussing potential projects with homeowners.

In spring, you may want to touch on the fact that you have a more accommodating schedule, so you can be more likely to replace the homeowner’s roof at a date that is most convenient for the homeowner. Spring is also an ideal time to have their roof inspected, especially after a long, cold winter that could have caused certain moisture issues to arise.

In summer, the earlier in the season you can book your installations, the better, as this is when the weather is the most accommodating in terms of both temperature and humidity. Summer is also a good season for installing asphalt shingles, as the heat helps the tar strips on the back of the shingles adhere better to the roof. This helps reduce the risk of shingles flying off in high winds.

In fall, the cooler temperatures allow roofers to complete their installations in a timelier manner. The cool, dry weather also gives the shingles the time they need to seal properly before winter’s wet weather rolls in.

In winter, your messaging should focus on winter storm damage and emergency roof repairs. Winter is usually not an ideal time to replace a roof because of the cold temperatures and wet weather, but when a roof is in desperate need of replacing, it needs to be replaced to protect the rest of the home.

Get Access to High Quality Home Improvement Leads Today

Finding prospects who are interested in having home improvement projects completed takes time and resources you may not have. RGR Marketing can deliver a comprehensive list of roof replacement leads that your sales team can get right to work converting.

RGR Marketing has been a leading provider of purchased leads for more than 20 years, so we know what it takes to curate high-quality leads. Our leads are pre-scrubbed and verified for accuracy, so you don’t have to worry about wasting time on dead leads, duplicate leads, incorrect data, or incomplete contact information. Let RGR Marketing provide you with the home improvement leads you need to keep your work schedule filled with profitable projects.

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Should Your Clients Replace Their Roof in Summer or Winter?

Getting the Most Mileage Out of Seasonal Marketing

Seasonal Talking Points to Keep in Mind

Get Access to High Quality Home Improvement Leads Today

Start making more
money today!

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Should Your Clients Replace Their Roof in Summer or Winter?

Getting the Most Mileage Out of Seasonal Marketing

Seasonal Talking Points to Keep in Mind

Get Access to High Quality Home Improvement Leads Today

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