Selling Solar Remotely | How to Sell Solar in Uncertain Times

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August 12, 2020 | By RGR Marketing Blog

4 Ways to Maintain Solar Sales in Times of Uncertainty, Including COVID-19

The global pandemic that is Covid-19 and the social distancing requirements it has brought with it have drastically changed how businesses operate. Companies are being forced to find alternative ways to not only meet the needs of their existing customers, but also to attract new clients. In a world where we’re being told to stay inside and not venture within six feet of one another, making a sale has become more challenging than ever.

Thus, remote selling is fast becoming the new normal, especially for those who work in the solar industry. The only problem is, to be successful at remote selling, you must rely on different strategies than those you use when selling face-to-face. In this guide, you’ll learn four essential tips that will help make selling solar remotely a more comfortable and successful experience.

Be Considerate and Caring When Selling Solar Remotely

Coronavirus is the number one thing on everybody’s mind right now. So, before you go into a sales pitch, ask your lead how they’re coping and explain the ways your company is addressing the crisis and protecting its customers and employees.

Be mindful of people’s stresses and build rapport with your leads. Just being considerate and caring for the welfare of your leads will help set the foundation of trust, which you’ll need to have in order to secure the sale.

Create Valuable Solar Content

Another way to build trust with your leads is to be (an industry) leader during these complicated times. Creating and sharing information-rich content on your company blog or website can help place you in a position of leadership.

Getting active on social media and interacting with your audience is another great way to keep your leads engaged and interested. Now is also a great time to reach out to previous clients for testimonials that you can share online.

Use the Right Virtual Tools

Selling solar is best done in person, but with social distancing requirements it’s impossible to do these days. So, take advantage of technology and use the next best thing – face-to-face video calls. Just make sure you use the right virtual tools, so you can deliver the same information virtually as you would in person.

For instance, you may want to use a solution that allows the lead to see your computer screen and vice-versa, so you can share information easily. You may also want to use a tool that allows for file sharing, chat capabilities, and other features.

Before your team uses the new remote selling system, make sure they are trained in how it works. They will most likely have to walk their leads through it to make sure everything works properly on both ends, and training is essential for helping the process to go smoothly.

Utilize Your Solar Sales Talent

In any sales team, there will be those who excel at remote selling and those who will struggle with it. Lean on those who are comfortable with the new process and use them as training guides for those who can use improvement. Encourage your salespeople to shadow each other while they’re on their sales calls, so they can see what works and what doesn’t. Listen to their feedback and adjust accordingly with the information you’re receiving from your team.

With the right support, training, and commitment, your team will be able to nurture your leads and maintain sales even with the complexities and challenges being wrought by the coronavirus pandemic.

Need a Solution Now? Stock Up on Qualified Solar Leads From RGR Marketing

As a country, the coronavirus might have us down, but we’re not out. The most important thing to remember is what you do now is important to what comes next, after we overcome this devastating pandemic. At RGR Marketing, we’re continuing to work hard to bring you the high-quality solar leads you need to keep your business not only afloat, but profitable, during these uncertain economic times.

RGR Marketing has over 20 years of experience, so we’re the experts when it comes to solar leads. Contact RGR Marketing today and find out for yourself how quality purchased leads can help you weather the storm until brighter days return.

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4 Ways to Maintain Solar Sales in Times of Uncertainty, Including COVID-19

Be Considerate and Caring When Selling Solar Remotely

Create Valuable Solar Content

Use the Right Virtual Tools

Utilize Your Solar Sales Talent

Need a Solution Now? Stock Up on Qualified Solar Leads From RGR Marketing

Start making more
money today!

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4 Ways to Maintain Solar Sales in Times of Uncertainty, Including COVID-19

Be Considerate and Caring When Selling Solar Remotely

Create Valuable Solar Content

Use the Right Virtual Tools

Utilize Your Solar Sales Talent

Need a Solution Now? Stock Up on Qualified Solar Leads From RGR Marketing

Start making more money today!

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