Three Things Every Commercial Solar Lead Should Have

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July 25, 2019 | By RGR Marketing Blog

What to Look for in a Commercial Solar Lead

Anyone who has ever worked in sales for more than a hot minute can tell you there are serious differences in quality between some leads and others. Great leads make the job of your sales staff easier. They lead to better quality sales, higher revenue, more satisfied customers that convert more readily into brand ambassadors for your business, and the list goes on.

This is why quality lead generation is such a crucial component of the marketing and sales cycle. Further, this is even more true when it comes to B2B lead generation. If you think your residential solar customers are challenging to sell... your commercial ones are tougher and know more about their needs and what you’re offering than even the most educated residential customer could.

Are You Paying for Solar Leads Yet? Well, You Should Be!

If you’re paying for leads, which you should very much consider doing, then you already know that it’s crucial to be able to tell the difference between high quality leads that are worth more than you’re paying for them, and low-level, time-wasting garbage leads that no one should be paying for, let alone wasting revenue pursuing.

In this post, we’ll take a close look at three things you should look for in every commercial solar lead that you purchase or generate through your marketing efforts.

One - Freshness and Uniqueness

Old leads are, well, old. And what good is the freshest of leads if you’re trying to close it alongside every single one of your competitors? Sometimes it can’t be helped; you either cannot afford to purchase exclusive leads, or your lead generation process is one of several the prospect has engaged with simultaneously.

Still, if you find that you’re consistently getting to the table alongside (or after) everyone else, then it may be time to reevaluate your generation strategy or your lead partner.

Two - Completeness and Accuracy

It should go without saying that a quality lead is an accurate lead. A wrong name, or a name that’s spelled wrong, or a botched email or phone number can do little more than waste your (paid) sales staff’s time. It could also cost them the sale altogether. Leads that are incomplete or inaccurate are one of many places where the sales process can quickly (and completely) go off the rails.

Three - Depth of Field

Everything, as they say, is about context. An email address and a name – even if they match – are just the trees. But a high quality lead includes some of the forest beyond the trees.

A quality lead gives you access to the prospect’s buying process. A high quality lead gives you context beyond a name, phone number, and email. A very high quality lead starts the sales process for you, giving you everything you need, including an understanding of where the prospect is coming from.

In the end, just ten high quality leads may be as valuable to your sales team as 1,000 name, address, and phone number leads.

Maximizing Your Solar Lead Spend

Like everything else in business, leads (even the ones your marketing team generates on their own) cost money. And, like grandad used to say whenever something you bought with your own money broke down, “you get what you pay for.”

Good quality leads aren’t just going to come up and knock on your door. You’ll have to put the process in place (even if you farm out some or all of it) to generate and vet the quality of your solar leads. Knowing what to look for helps you avoid wasting more money chasing worthless leads to their inevitable conclusion.

Ready to partner up with a reputable, quality solar lead generation specialist? Get in touch with RGR Marketing today, and start buying high quality solar leads now to get your sales team set up for success.

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What to Look for in a Commercial Solar Lead

Are You Paying for Solar Leads Yet? Well, You Should Be!

One - Freshness and Uniqueness

Two - Completeness and Accuracy

Three - Depth of Field

Maximizing Your Solar Lead Spend

Start making more
money today!

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What to Look for in a Commercial Solar Lead

Are You Paying for Solar Leads Yet? Well, You Should Be!

One - Freshness and Uniqueness

Two - Completeness and Accuracy

Three - Depth of Field

Maximizing Your Solar Lead Spend

Start making more money today!

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