These 7 Tips Can Seriously Up Your B2B Blogging Game

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October 23, 2018 | By RGR Marketing Blog

Mastering the B2B Blogosphere

By now, you understand that publishing fresh content to your website on a regular basis isn’t just simply a good idea—it’s a crucial component of any successful contemporary b2b marketing strategy. Posting content, or blogging, is something that you need to be doing consistently, and doing well, because all of your competitors are competing for the same attention that you’re trying to attract with your blog game.

1 - Consistency Matters

Consistency is a major part of any advanced b2b blogging strategy—consistency in how frequently you publish fresh content to your blog, as well as consistency of voice between the different articles or posts that you publish. You are shooting for an extension of your brand voice in your blogging content, a consistent brand voice that speaks to your current and potential customers.

2 - Keywords for the Win

What is the point of publishing consistent fresh content to your blog on a regular basis if you aren’t designing that content to drive search engine results. Keyword phrase-rich content is essential to driving the impact your blog posts can have in a digital landscape littered with similar content, all vying for attention.

3 - Relevance Matters—You Might Say It’s Everything

It can be tempting to pack your blog with posts that have any, even flimsy, connection to your brand and the industry that you operate in. Resist this temptation. Your blog needs to speak to the b2b customers you’d like to work with, it needs to stay on topic, or of at least connected interest to your target audience. And, if you don’t know who your target audience is...

4 - Short, Punchy Paragraphs

You’re not writing college term papers. You want something closer to journalistic writing that speaks to your target audience in your brand voice, but you don’t want to drag everything out. If you have a complicated topic that you feel you need to have addressed in your blog, break it up over several posts. Use short, to-the-point paragraphs; short sentences with strong verbs; and shoot for a length of between three hundred and six hundred total words per post.

5 - Know Your Audience and Speak to Them

As mentioned above, if you don’t know who your audience is and what their pain points are, then you probably have work you should get to before you start worrying about improving your blog presence. If you’ve done your basic marketing research, you know who you’re trying to reach with your content, and you know how to talk to them. Make sure that this is a part of your strategy to stay relevant and consistent with what you post.

6 - Provide Something of Value

You are competing against all of your competitors who are all, most likely, publishing content on many of the same subjects you are. Therefore, it pays to offer your readers and your customers something additional in your posts—whether you do that by linking to further information, real research that backs up your assertions, or something else of value. Providing value is what people bother with content for in the first place.

7 - Mastering the Call to Action

Lastly, make sure that you use your blog effectively. While it’s not supposed to sound like an infomercial and it is supposed to provide value, it is ultimately a piece of marketing. And, there’s nothing wrong with linking back to your other assets and providing a call to action, especially if you can do it without clobbering your audience over the head with CTAs.

Getting More Game in Your B2B Blogging Game

Employ these key tips and elevate your b2b blogging game. You know you have to do it. You know everyone else is. You know how to do it. You might as well excel at it.

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Mastering the B2B Blogosphere

1 - Consistency Matters

2 - Keywords for the Win

3 - Relevance Matters—You Might Say It’s Everything

4 - Short, Punchy Paragraphs

5 - Know Your Audience and Speak to Them

6 - Provide Something of Value

7 - Mastering the Call to Action

Getting More Game in Your B2B Blogging Game

Start making more
money today!

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Contact Us

Mastering the B2B Blogosphere

1 - Consistency Matters

2 - Keywords for the Win

3 - Relevance Matters—You Might Say It’s Everything

4 - Short, Punchy Paragraphs

5 - Know Your Audience and Speak to Them

6 - Provide Something of Value

7 - Mastering the Call to Action

Getting More Game in Your B2B Blogging Game

Start making more money today!

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