Is It a Good Idea to Scrub Your Mortgage Leads Database?
Marketing is fueled by data, and data is acquired through marketing; the two go hand-in-hand. But when you look at all the different ways that data funnels into your organization—from online contact forms and sales calls to purchased leads and social media—you can see just how easy it can be to wind up with a sizeable amount of bad data. When it comes to trying to maximize your ROI, bad data can cost your business an incredible amount of time and money.
Keeping your real estate mortgage leads database clean and organized is essential to running an efficient ship, and scrubbing your data is one way to accomplish this. But is it a good idea to scrub away all that bad data? Here are the pros and cons of scrubbing a real estate mortgage leads database.
Benefits of Scrubbing Bad Mortgage Leads Data
Bad data is essentially any data that exists in lead databases that is incorrect in some way. This can be data that is outdated, duplicate, redundant, improperly formatted, or just plain missing from your lead lists.
If this type of information is not repaired or removed from your database, it can have a direct and negative affect on your marketing campaigns and your sales team’s ability to close sales efficiently. Plus, by scrubbing bad data out of your databases, you will improve other facets of your business, including:
- Improved mailing systems
- Reduced risk of security fraud
- Improved time and resource management
- Improved analytics
Cons of Scrubbing Bad Mortgage Leads Data
Not all bad data is the same. For example, if a prospect chooses to unsubscribe from your email list or they have become stagnant from inactivity, they might essentially be classified a dead lead, but you may not want to remove their information from your database entirely.
Mortgage prospects change their minds all the time, so there may be a point in the future where that dead lead springs back to life again. Having their information in your system will allow you to see that progression and help your sales team identify better ways of engaging that prospect.
Another reason you might not want to unceremoniously scrub this type of data is that just because a prospect unsubscribed from your email list does not mean they are cutting you out of their life. There is always a chance that the prospect may be interacting with you through other channels, such as social media. They may just not prefer receiving emails from companies.
Reduce Bad Data Risks By Purchasing Verified Mortgage Leads from RGR Marketing
One way to help reduce your risk of having your mortgage company negatively affected by bad data is scrub your data either in-house or by outsourcing the task to a data scrubbing company. The problem is, both of these can be expensive.
Another option is to purchase mortgage leads that have been pre-verified for accuracy. High-quality mortgage leads that are verified, scalable, targeted, and easy to integrate into your existing lead management system can streamline your marketing and sales processes and help you improve your ROI.
At RGR Marketing, we have more than 20 years’ experience providing mortgage companies with the leads they need to succeed. All our leads have been verified for accuracy, so you don’t have to worry about things like duplicates, missing information, and other pitfalls of working with bad data. Partner with us and let us show you just how impactful and beneficial it is to work with accurate leads. Contact us today to learn more about our mortgage leads.
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