July 20, 2023 | By RGR Marketing Blog

New Windows Represent a Real Investment in Home Value

Buy Window Replacement LeadsIf increasing home value is a primary concern for your home improvement clients, then replacing their windows delivers the highest ROI next to replacing their roof. New windows instantly beautify a home because their fresh, clean finish and sparkling clear glass look great from the curb as well as from inside.

But simply choosing any type of replacement window is a bad idea if your client wants to enjoy the maximum boost to their home’s value because not all windows deliver the same results. Here are some things your client should be considering if they want to increase their home value with new windows.

Vinyl vs. Wood Replacement Windows

The two most common types of replacement window materials are vinyl and wood. Each comes with its own compelling reasons to choose it, but in terms of how they impact home value there is only one choice – vinyl.

Vinyl windows are most appealing to home buyers because they are low maintenance, long lasting, and good looking. And homeowners love them because they are roughly 18% cheaper than wood windows. While your client will be more limited in their color palette choices with vinyl, the payoff here is in maintenance. Wood windows require a lot of maintenance, especially in areas that receive plenty of rain or snow, whereas vinyl simply needs to be washed every now and then to retain its appearance.

Energy Star Windows vs Non-Energy Star Windows

While most of the windows available on the market meet Energy Star standards, not all do. And for clients looking to replace their windows for the lowest price possible, they may be tempted to choose a model that isn’t Energy Star-approved. This would be a terrible mistake if increasing their home value is important to them.

Energy Star-approved windows are so important to modern home buyers that most say that they would be willing to spend nearly $9,000 more on a home if that home was able to save them $1,000 per year in energy costs.

Single Pane vs Double Pane Windows

Although single pane windows aren’t as popular today as they once were, they are still available on the market and for homeowners who want to try and save money on new windows they can be attractive. This is especially the case when you consider that a single pane window can easily cost as much as $300 less than a double pane window.

But, while more expensive, double pane windows will provide the home with far greater energy efficiency and this results in a much bigger impact on its market value.

Reach Local Homeowners Interested in Replacing Their Windows

Whether your home services company is just getting off the ground or it’s been up and running for years, having a reliable source of home improvement leads is a must. Quality home improvement leads can help you grow your business for less, thus making purchased leads an excellent investment.

Best of all, when you purchase your leads from a provider like RGR Marketing, you are partnering with a company with more than 20 years of experience serving home improvement contractors like you. At RGR Marketing, we can provide you with exclusive access to window replacement leads based on your target demographics. Your leads will even be scrubbed and verified before you receive them, so your sales team won’t have to deal with common frustrations like duplicate leads, incomplete contact information, and other issues that plague poor quality leads.

Put your trust in a lead gen partner that understands your business. Partner with RGR Marketing today and get greater value out of your purchased leads.

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