February 2, 2016 | By RGR Marketing Blog

Preaching to the (Solar) Choir

As a solar installer, you know that solar energy is making real progress at winning the hearts and minds of the average energy consumer.

You probably won’t be surprised to learn that solar’s growth is expected to continue for the foreseeable future, or that you’re in a business with strong earnings projections.

What might come as a shock, however, is the sheer volume of growth forecasted for the solar energy sector.

Who Wants to Be a Trillionaire?

Navigant Research, a market research and consulting firm known for its in-depth analysis of global green technology markets recently published a report forecasting enormous revenue growth for PV development.

According to the report, solar PV installations are expected to rake in more than $1.2 trillion between 2015 and 2024. Deutsche Bank has peered slightly further into the future with their crystal ball, and they say it will generate $5 trillion in revenue by 2030. You read that correctly: that’s “trillion,” with a “T.”

What’s Driving Solar’s Growth?

The reasons for its recent growth spurt are obvious.

It’s a clean, renewable energy source at a time when we need exactly that. Concerns about climate change are reaching fever pitch, and justifiably so. At this point, even the staunchest climate change skeptics have very little to be skeptical about. The science is in, and unless we take serious action, most experts agree that we’ll be in for a wild ride.

Solar energy offers huge environmental benefits over power generated from fossil fuels. Critics point out that the panel manufacturing process generates pollutants of its own, and while no industrial process is without its byproducts, going solar is clearly a far better choice for the environment.

Solar energy is also becoming much more affordable. As you know, new business models such as solar leases, power purchase agreements, and green bonds have put photovoltaic systems within reach of many consumers who couldn’t have otherwise afforded them.

Not only that, but the cost of solar equipment has plummeted in recent years. Reaching the payoff point for a new solar residential array takes as little as four years in some markets, and after that, it’s all profit. No wonder your clients are so eager to sign up!

Of course, homeowners aren’t the only customers for your solar business. You’re likely to find increasing interest from the business community and government sector, as well. Businesses large and small are always eager to find ways to cut costs and bolster their green cred, and state and local governments rarely miss an opportunity to stretch their operating budgets. Solar accomplishes all of the above.

A New Age in Energy

There was a time when solar energy’s future was uncertain. Growth was strong, but was buoyed by generous federal, and in some cases, state and local incentives.

Some solar advocates worried that as the sun set on these incentives, the unsubsidized solar industry would have a tough time surviving.

Now, it looks like solar energy has reached the tipping point. Whether it’s for concern over climate change or the desire to save money, everyone’s going solar. And the trend is far from over.

If you're in the solar installation business and are looking to cash in easily on the up-tick in solar growth, consider buying high quality solar leads from RGR Marketing today. We'll take all the guess work out of keeping your sales pipeline full of great prospects.

[Photo via: Slingshotsolar]

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