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Home | Our Blog | Solar Power Has Been Getting Cheaper – What This Means For Your Solar Business

June 7, 2013 | By RGR Marketing Blog

Like all solar companies, the success of your company ultimately comes down to the number of quality solar leads that you receive and the price you pay for each lead.

With lucrative incentives and the rapidly decreasing cost of PV cells and solar systems, more consumers and businesses are flowing into your lead pipeline and purchasing solar systems than ever before. This trend is only going to increase as solar technology becomes increasingly affordable every year. The low cost of today’s solar systems makes right now an excellent time to aggressively collect solar leads and take advantage of this burgeoning market.

Decreasing PV Unit and Installation Costs

As technology and line production processes continue to improve, the manufacturing cost of PV cells is decreasing rapidly. With reduced manufacturing costs, solar companies around the world are now able to offer their solar energy products at greatly reduced prices. Known as the Swanson Effect, the price of crystalline photovoltaic cells in $/watt has decreased from a high of $76.67/watt in 1977 to the unbelievable cost of $0.74/watt in 2013. In the last ten years alone, the cost of these cells has decreased by 500%. With such reduced costs, demand is increasing astronomically.

Solar Tax Credits and Electric Company Incentives

In addition to the dramatically reduced cost of PV cells and solar panels, many states have created solar tax credits and rebates on solar panel sales and installation. The exact amount of the rebate incentives vary by each state’s program, but many cover up to 30 percent of the total cost of solar system purchases and installation. Furthermore, the federal government created the Investment Tax Credit that also allows consumers to deduct up to 30 percent of their solar system costs from their federal taxes.

The combination of these rebates and tax incentives allow consumers to recoup up to 60 percent of their solar system installation costs. When this savings is added to the increasingly reduced cost of PV cells and solar panel units, there is little wonder why more and more businesses and consumers are adding solar systems to their homes and commercial buildings.

Electrical Company Incentives

As more consumers are switching to solar systems due to the reduced costs, they are not only benefitting from free electricity, but electrical companies also pay them for any extra electricity that they add to the electrical grid. Many consumers are recognizing the income potential from this and adding solar systems to take advantage of this unique income opportunity. When all of the factors are combined, solar systems are paying for themselves in six to nine years, and with a lifespan of 30 to 40 years, more and more consumers are recognizing the ability to have decades of free electricity and added income.

What Does This Mean For Your Business?

All of this is terrific news for the solar industry. As costs are reduced across the board and the benefits of solar energy become increasingly evident, more and more businesses and consumers are switching to solar power. But, how do you connect with and take advantage of the growing customer base? Simple answer: leads. The key is choosing a professional lead generation company that provides vetted and highly targeted leads at affordable prices. For further help, here is a list of the top ten solar states that currently offer aggressive rebates for a solar installation.

1.California 2.Hawaii 3.Arizona 4.Massachusetts 5.New Jersey 6.Connecticut 7.New York 8.Nevada 9.Colorado 10. Maryland

As solar prices continue to plummet, more and more leads will be flooding into the market. Now is the perfect time to step up your lead purchasing and aggressively target those interested in the many benefits of adding solar technology to their homes and businesses. With an increased number of leads and drastically reduced costs, contacting leads and closing sales is easier than ever before.

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