Solar Marketing: Using the Summer Season to Set Up Off-Season Sales Success

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August 7, 2024 | By RGR Marketing Blog

Solar Marketing in the Summer Offers More than Sales

As the sun shines brighter and days grow longer, the summer season offers a golden opportunity for solar installers to ramp up their marketing efforts. But solar marketing in the summer is not just about making immediate sales; it's also about laying the groundwork for a successful off-season.

With the dog days of summer in full swing, now is the time to leverage your marketing skills to set up your solar business for a fruitful fall this year. Here are eight tips that can help get you started.

#1. Capitalize on Summer’s Peak Sunlight

Summer is synonymous with abundant sunlight, making it the ideal time to highlight the benefits of solar energy. Use this period to educate potential customers about how solar panels work more efficiently during the season’s long, sunny days. Share statistics, infographics, and real-life testimonials to demonstrate the increased energy production and cost savings homeowners can experience by switching to solar. This will help your prospects better understand what kind of results they can expect next summer.

#2. Host a Summer Solar Event

Organize a community event, workshop, or solar panel demonstration to engage directly with potential customers. Consider hosting “Solar Open Houses” where current solar customers can showcase their installations and share their positive experiences. These events not only build community trust but also create a buzz around your brand, leading to increased interest and inquiries. This is a great way to generate leads that you can then nurture and convert into customers this fall.

#3. Offer Limited-Time Summer Discounts

Summer is a great time to introduce special promotions and limited-time discounts to entice prospects for fall installations. Offer incentives such as reduced installation costs or financing deals to encourage quick decision-making. Highlighting the temporary nature of these offers can create a sense of urgency, prompting potential customers to take action before the fall season arrives.

#4. Educate Through Content Marketing

Content marketing is a powerful tool for educating and nurturing your solar leads. During the summer, focus on creating and distributing content that addresses common questions and concerns about solar energy. Write blog posts, produce videos, and publish whitepapers on topics such as “How Solar Panels Work in the Fall,” “The Financial Benefits of Solar Energy,” and “Top Myths About Solar Power Debunked.” This educational approach helps build trust and positions your company as an authority in the solar industry.

#5. Utilize Social Proof

Showcase testimonials and case studies from satisfied customers who installed solar panels during previous summers. Social proof is incredibly influential in the decision-making process of solar prospects, so share success stories on your website, social media platforms, and in your email campaigns. Potential customers are more likely to trust and choose a company that has proven results and happy clients.

#6. Prepare for Fall with Lead Nurturing

While the summer is busy generating leads, it’s crucial to have a strategy in place for nurturing those leads into fall. Implement a robust lead nurturing system using email marketing and CRM tools to keep in touch with prospects who expressed interest during the summer. Regular follow-ups with personalized messages, updates on solar energy benefits, and reminders of ongoing promotions can help convert these leads into customers as the season changes.

#7. Optimize Your Online Presence

Ensure your website and social media profiles are optimized for the natural increase in traffic you’ll experience during the summer months. Update your content to reflect current promotions and highlight summer-related benefits of solar energy. Make sure your site is mobile-friendly, as many users will be browsing on their smartphones while enjoying summer activities. Include information as to why fall is one of the best times of year to have solar installed.

#8. Collaborate with Local Businesses

Partner with local businesses and organizations to expand your reach. Collaborate with home improvement stores, real estate agents, and community centers to promote your solar services. Joint marketing efforts with other service providers like landscapers, leaf and snow removal companies, and roofers can help you tap into new customer bases and build a stronger presence in your community.

Use Purchased Leads to Set Up Your Fall Solar Sales

Summer is a prime time for solar marketing because it offers a wealth of opportunities to engage with potential customers and this can set the stage for a successful fall sales season. But it’s also a great time to purchase solar leads. Because it takes time to convert a lead into a sale, you want to start your fall solar marketing well before the first leaf starts to change its color.

At RGR Marketing, we can provide you with exclusive access to solar leads that have shown recent interest in purchasing solar. Our leads are highly targeted, educated about solar, and close to making their purchasing decision. And we also go the extra mile by scrubbing and verifying our leads before you receive them. We do this to help ensure that your lists are free of time and resource wasting frustrations, like duplicate leads, incorrect contact information, and incomplete data.

Partner with RGR Marketing and work with a lead generation company that has more than 20 years of experience serving the solar industry. Contact us today and see for yourself how our solar leads can help you boost your fall sales!

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Solar Marketing in the Summer Offers More than Sales

#1. Capitalize on Summer’s Peak Sunlight

#2. Host a Summer Solar Event

#3. Offer Limited-Time Summer Discounts

#4. Educate Through Content Marketing

#5. Utilize Social Proof

#6. Prepare for Fall with Lead Nurturing

#7. Optimize Your Online Presence

#8. Collaborate with Local Businesses

Use Purchased Leads to Set Up Your Fall Solar Sales

Start making more
money today!

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Contact Us

Solar Marketing in the Summer Offers More than Sales

#1. Capitalize on Summer’s Peak Sunlight

#2. Host a Summer Solar Event

#3. Offer Limited-Time Summer Discounts

#4. Educate Through Content Marketing

#5. Utilize Social Proof

#6. Prepare for Fall with Lead Nurturing

#7. Optimize Your Online Presence

#8. Collaborate with Local Businesses

Use Purchased Leads to Set Up Your Fall Solar Sales

Start making more money today!

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