Solar Installation Marketing Tips: Blogging and Podcasting Ideas

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December 9, 2020 | By RGR Marketing Blog

Helping Your Solar Brand Find Its Voice

Digital marketing has become more prevalent among solar companies in recent years, but as we enter the post-Covid world, it will no doubt become an essential means of generating leads. Some of this shift will be a matter of necessity, and some of it will likely be a matter of convenience, as society and industry moves into a new normal, and some of the tools we gained in the process remain.

With resources like Facebook ads, Twitter ads, Google AdSense, and others to choose from, there’s no shortage of ways solar installers can increase their brand awareness, but here are two additional options that can really help set your business apart from the competition – blogging and podcasting.

How to Market Effectively Using Blogging

Blogging should ideally serve as the backbone of your digital marketing strategy for several reasons. For starters, when you include SEO practices in your content, it directs more traffic to your website. This can be essential for generating more organic leads.

Your blog posts can also be remarketed on your social media platforms, thus ensuring you always have something to post. If your content is high quality, then you may even find other blogs wanting to repost it, thus expanding your visibility. You may also be asked to be a guest columnist on another blog popular among solar pros or customers – contributing a well-written article with a backlink to your site can work wonders.

Blogging also makes it easy for you to put together an e-mail newsletter, which you can use to showcase your most recent blog posts, news, and offers. Lastly, and perhaps most importantly, when you create value-rich content that is fresh and relevant, it helps establish yourself as a leader in your field.

Using Podcasting to Take Your Solar Brand to the Next Level

Podcasts are everywhere these days. In fact, you might think that there are so many podcasts out there that it wouldn’t benefit you to do one, but you’d be wrong.

The key to finding success with podcasting is actually pretty simple – it all stems down to being consistent, offering your audience good information or entertainment value, and ensuring your podcast is available on the most popular podcasting apps, which include:

It is important to understand that success doesn’t happen overnight with a podcast. But with consistent publishing, your audience will grow over time. Podcasting works for solar because it offers yet another way to remarket your original blog content, and it literally gives your brand its own unique “voice.”

If you have a video camera, you can even record yourself while you are recording your podcast and then upload the video to your brand’s YouTube channel. This will help boost your viewership, and once you reach YouTube’s partnership requirements, you can start earning money from advertisers.

Stay dedicated to your podcast and continually strive to increase your production quality, and you will further help establish your company as a leader in the solar field.

Gain the Competitive Edge on the Digital Playing Field for Solar

Any time you can share information that your audience is interested in, it increases the chance that a casual reader or listener turns into a lead. Having your brand be identifiable on a variety of digital outlets is a great way to gain the competitive edge because the more recognizable and trusted your brand is, the more comfortable prospects will be turning to you for their solar installation.

As stated earlier, however, blogging and podcasting don’t produce leads overnight. Until you start building an audience, you may want to consider purchasing solar leads from a reliable third-party provider, like RGR Marketing, to ensure your company always has prospects to nurture through your sales funnel.

RGR Marketing has more than 20 years of experience providing solar installers with high quality, exclusive leads. We make it easy and affordable for you get the solar leads you need to keep your company growing. Contact RGR Marketing today and see for yourself how our quality leads, which are curated according to your unique target demographic, can help boost your solar sales.

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Helping Your Solar Brand Find Its Voice

How to Market Effectively Using Blogging

Using Podcasting to Take Your Solar Brand to the Next Level

Gain the Competitive Edge on the Digital Playing Field for Solar

Start making more
money today!

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Helping Your Solar Brand Find Its Voice

How to Market Effectively Using Blogging

Using Podcasting to Take Your Solar Brand to the Next Level

Gain the Competitive Edge on the Digital Playing Field for Solar

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