How and Why Your Solar Installation Company Should Build Up Your LinkedIn Business Profile

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February 19, 2019 | By RGR Marketing Blog

Social Media and LinkedIn Can Boost Your Solar Business’s Brand

At this point in its evolution, it’s pretty clear that the power of social media to boost your solar energy company or any company’s marketing is unmistakable. Social media allows you to reach more people at a lower cost than ever before, and it also allows you to target potential customers to maximize the impact of your reach.

The question always arises, however – which social media platforms should you focus on? There are the obvious ones (in many cases), Facebook, Twitter, Instagram, YouTube – but you would be remiss if you neglect LinkedIn when planning your social media strategy. Read on to discover why Linked In just makes sense for solar installers.

Why LinkedIn for Solar?

It may not get as much press as Facebook, but LinkedIn is the most active and biggest professional networking platform in the world, with over 500 million users representing more than 13 million companies.

Sure, not all of those companies or users are necessarily looking for what you are offering, but if you are not at the very least keeping your business profile page robust, you could be missing out on countless networking opportunities.

When companies or individuals are looking for solar or whatever goods or services you are offering for their business, you want your name to be the first one that comes up.

How Do I Build Up My LinkedIn Business Profile?

There’s a lot you can do with LinkedIn, including adding informative posts and joining groups where you can meet people who are interested in your industry. But it all starts with a great profile page. What can you do to make your page and your business stand out from the rest? Here are a few ideas:

Your Image

It all starts with an eye-catching profile image. Research shows that company pages that have profile pictures are visited six times more than those that don’t. Having a profile image is easy; just add your company’s logo to the appropriate spot on the page, making sure to size it to conform to LinkedIn’s requirements.

Don’t stop at the profile pic, though. LinkedIn also gives you the opportunity to add a banner to your page. This is a larger image that reflects your company’s personality. Banner ads are used ubiquitously in online advertising because of their ability to speak to your potential audience. Profile pics are common and expected, so it is your profile banner that really gives you the opportunity to make your company stand out and grab attention.

It’s also not a terrible idea to change your banner from time to time so people who may have overlooked you or forgotten about you are encouraged to take another peek.

“About Us”

Once you’ve snagged someone’s eye with your cool pic and banner, you don’t have much time to tell them who you are and why they need to stick around. Use the About Us page to give a quick and interesting summary of who you are and how you can help them.

Let them know where you are located, what you can offer them, your mission and how they can get in touch. Try to make the voice of your About Us blurb match your company’s personality.

Complete Your Page

It’s tempting to just do the top stuff and leave out the little details, but complete pages get more views and visits than incomplete ones. LinkedIn will tell you exactly how complete your page is and what you have to do to get to 100 percent, so do it! If it’s a hassle, pay someone to do it, but get it done!

Learn More About the Connection Between Your Solar Business and LinkedIn

HootSuite has some more tips on how to build up your LinkedIn for Business. At RGR Marketing, we’ve got lots of ideas on how to generate more leads and more customers for your solar or mortgage business. To learn more, contact us today.

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Social Media and LinkedIn Can Boost Your Solar Business’s Brand

Why LinkedIn for Solar?

How Do I Build Up My LinkedIn Business Profile?

Learn More About the Connection Between Your Solar Business and LinkedIn

Start making more
money today!

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Social Media and LinkedIn Can Boost Your Solar Business’s Brand

Why LinkedIn for Solar?

How Do I Build Up My LinkedIn Business Profile?

Learn More About the Connection Between Your Solar Business and LinkedIn

Start making more money today!

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