Selling and Marketing Solar Panels in the Fall: Getting the Most from Your Efforts

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September 6, 2023 | By RGR Marketing Blog

Selling Residential Solar This Fall

Fall might not be the first season that comes to mind when most people think about solar power, but for a solar installer, there’s no better time of year. After all, the weather is cooler and drier, and that makes for a much more comfortable work environment than the hot and humid days of summer.

While fall is the best time for installing solar, the key, however, is convincing your solar prospects to agree. This hesitancy is because most homeowners typically put their solar dreams on hold in the fall thinking that they’ll have to wait until next year to take advantage of summer’s money saving potential.

This is where your marketing savvy comes in. Being able to effectively market solar panels in the fall will help you get the most out of your efforts. Here are some things to include in your marketing and selling that will help improve your results.

Fall Has the Ideal Weather for Installing Solar

During the summer, excessively hot temperatures can actually work against a client’s solar installation. In cases where the surface of an asphalt roof reaches 160 degrees Fahrenheit or higher, most installations will need to be put on hold out of safety concerns. This can extend a client’s installation window by however many days of excessive heat there might be.

The same thing applies to wet weather. Not only does a roof become an unsafe place to work in the rain, but the last thing a homeowner wants to have happen is for their roof to be worked on and be penetrated by hardware while the rain is coming down. Since fall is typically cool and dry in most places, it makes for the ideal conditions for installing solar panels.

Solar Installation Times Are Typically Shorter

Thanks to fall’s cool and dry weather, installation times tend to be quicker, with most projects being completed on time. Also helping this is the fact that there are fewer clients vying for installation time. In fall, your client has the best chance to have their solar installation completed according to schedule.

Offer Special Deals for Fall Customers

In summer, solar prices are at their zenith because the demand is extraordinarily high. But in fall, fewer customers means that you might want to offer more attractive deals to increase interest. For many prospects thinking about waiting until next summer, a money saving “off-season” opportunity might be too hard for them to pass up.

The Sun Still Shines in Fall

There’s no doubt that summer’s long days provide the best opportunities for solar energy production, but just because the seasons have transitioned doesn’t mean that there won’t be any more sunny days. In fact, fall still offers plenty of great days for solar energy production thanks in part to its dry weather, and also because solar panels work more efficiently in cooler temperatures. This helps solar homeowners continue to enjoy maximum solar energy output despite the shorter days.

Get Even More Out of Your Efforts With Purchased Solar Leads

RGR Marketing may not have originated the business of purchased solar leads, but we’re confident that we’ve taken it to a whole new level. This is because unlike the leads you get from most other lead providers, the leads you receive from RGR Marketing are considered “hot.” This means that your leads have already plenty of their own research into solar and are very close to making their purchasing decision. Plus, our leads have been verified for accuracy and scrubbed to remove time wasters like duplicates and incomplete leads. RGR Marketing provides you with a higher quality of lead because the leads you get are curated based on your unique target demographics.

RGR Marketing has more than 20 years of experience working with solar installers, so we understand your business, your market, and your customer. That experience, coupled with our state-of-the-art lead generation technology, will help your business enjoy greater successes throughout your marketing efforts.

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Selling Residential Solar This Fall

Fall Has the Ideal Weather for Installing Solar

Solar Installation Times Are Typically Shorter

Offer Special Deals for Fall Customers

The Sun Still Shines in Fall

Get Even More Out of Your Efforts With Purchased Solar Leads

Start making more
money today!

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Selling Residential Solar This Fall

Fall Has the Ideal Weather for Installing Solar

Solar Installation Times Are Typically Shorter

Offer Special Deals for Fall Customers

The Sun Still Shines in Fall

Get Even More Out of Your Efforts With Purchased Solar Leads

Start making more money today!

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