The Importance of Taking Care of Your Solar Clients Post-Sale
Successfully securing residential solar installations is only one part of a solar sales professional’s job. The other part of their job is nurturing their relationships with their clients with the goals of increasing customer retention and improving profit potential by upselling other products and services that their clients can benefit from.
One of the best ways for solar installers to accomplish these goals is by selling residential solar maintenance services. In this guide, you’ll learn more about nurturing your solar clients after the sale, so you can build sustainable relationships with them that benefit both your clients and your company.
Solar Panel Maintenance Services
Solar panels are extremely durable, which for the most part allows them to require very little maintenance. But of course, that doesn’t mean that they are completely maintenance free. To maintain optimum performance, solar panels should be maintained between two and four times per year.
Since it can be difficult for many homeowners to get on their roofs to clean and inspect their panels, this is an excellent opportunity to provide your clients with greater peace of mind by having them sign up for a scheduled solar maintenance program. For a certain fee, your company will come to a client’s home and perform basic maintenance and cleaning on their panels, so they don’t have to worry about it.
Emergency Repair Services
As long-lasting as solar panels are, there can be instances where one or more panels sustain damage caused by strong storms, high winds, or falling branches. To help your clients avoid downtime, you can offer emergency repair services that will get them back online quickly, but for an emergency response fee.
Roofing Services
Not all solar installation companies want to also provide roofing services, but for those that do, there are plenty of opportunities for getting more value out of each solar client. For instance, if the client’s roof needs repairs or should be replaced before their solar array is installed, then your company can provide both services for them instead of your client having to deal with finding a separate roofer. By providing roofing and solar services, you don’t have to wait for a roofing company to be done before you can start installing your client’s solar. Your client can have everything completed in one convenient and more affordable job.
Solar Add-Ons
Today, there are several extras and add-ons that solar sales pros can discuss with their clients that can help increase the value and performance of their solar systems. Some of the most in-demand add-ons include:
- Solar battery storage
- Electric vehicle charging stations
- Smart energy management systems
Offering these types of products can provide your business with additional sales opportunities while at the same time increasing your client’s satisfaction with their solar system.
The More You Can Offer Your Leads, the More Sales You Will Covert
With so many different products and services available in today’s solar market, it’s easier than ever to create a personalized solar system and maintenance program for every one of your clients. This is especially important, because when you can meet your client’s needs on a more personal level, you greatly increase their satisfaction and in turn, their loyalty.
If you need solar leads, then partnering with RGR Marketing is the wise choice. At RGR Marketing, we have more than 20 years of experience providing solar installers with leads that make a difference in their sales numbers.
Our leads consist of homeowners who have shown recent increased interest in solar, so you can have an edge by nurturing prospects who have already done a lot of their own research and are close to making their purchasing decision. Plus, our solar leads are verified for accuracy and scrubbed to remove any duplicates, incomplete profiles, or invalid data.
RGR Marketing understands the solar industry and what makes for a high-quality solar lead. Purchase a list of exclusive solar leads from us and start the year off with more client conversions.
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