Social Media Marketing in 2020 | Improving Social Media Marketing for Solar

Home | Our Blog | Preparing Your Solar Business’s Social Media Marketing for 2020

November 21, 2019 | By RGR Marketing Blog

Start Making Changes Now to See Big Results Next Year

Social media marketing has changed the way businesses interact with and attract customers. Unlike other types of marketing, every single shape and size business can benefit from it. If you’re in the solar field, social media offers unlimited opportunities for gaining new customers and retaining previous ones.

But, because social media trends change so frequently, keeping up with them is one of the most important aspects of your efforts to ensure that you’re using the best methods possible for reaching your audience. In other words, you need to change your social media marketing strategy to match the ever-changing habits of your audience.

With 2020 fast approaching, there’s no better time than now to review your social media marketing strategy and to get it ready for what next year has to offer. Here are five things that you’ll want to be prepared for after belting out the last few lines of Auld Lang Syne.

Are You Using the Right Social Media Platform?

There are many different social media platforms out there, from Facebook, YouTube and Twitter to Instagram, Pinterest, LinkedIn and others. While Facebook and YouTube are consistently the undisputed heavyweights in terms of marketing, there are frequent shake-ups among the remainder as to which ones offer the best potential.

Over the last year, Instagram and LinkedIn have enjoyed the most growth, so if you’re still using Twitter or Pinterest as your primary forms of social media engagement, then you may want to consider making some changes.

Increase Visual Content

Content is king, and it always will be. But the type of content you want to be creating changes with the times. In today’s world, visual content is what drives sales, and with Instagram launching shopping capabilities across its entire platform earlier this year, high quality video, photos and infographics are more important than ever.

People Don’t Trust Social Media These Days

Social media plays a gigantic role in the daily lives of Americans, but believe it or not, 95% of users distrust what they see on social media. Conversely, only 34% of people distrust search engines. As a result, using Google Posts and Follow is a great addition to any social media strategy in 2020. Consumers are more likely to trust Google’s search engine, and this makes it the perfect tool for reaching more consumers; even ones who aren’t necessarily searching for them.

Promote Locally

One of the biggest areas of divide between customers and brands on social media is local information. When a brand has more than one location, rarely does it separate its social media accounts to reflect this and as a result, it shares blanket information with no real emphasis on specific regional offerings. This is going to be an important factor for companies in 2020, as more and more consumers are interested in and searching for local promotions, not national ones.

Prepare to Increase Your Social Media Marketing Budget

One of the beautiful things about marketing on social media is its affordability. Another great benefit is that social media does a lot of the work for you in terms of getting your ads in front of your desired audience.

As social media becomes better and better at finding prospects for your ads, you should expect ad rates to rise in the coming years. If you want better results, be prepared to pay for them. So, take the time now to review your current social media marketing strategy to see where you can channel your dollars for them to deliver the highest return and find ways to add to that budget next year.

Boost Your Solar Business’s Opportunities With Stronger Leads From RGR Marketing

As important as it is to have a solid social media marketing strategy, it’s equally important to have a steady stream of leads coming in for your sales team to pursue. If you’re a solar company and you’re looking to grow in 2020, then RGR Marketing can provide you with solar leads that can help you get where you want to be.

We can provide you with high-quality, verified leads that are validated and tailored to your specific demographics and requirements. Contact us today and let us help you grow your solar business with stronger leads that are primed for conversion.

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Start Making Changes Now to See Big Results Next Year

Are You Using the Right Social Media Platform?

Increase Visual Content

People Don’t Trust Social Media These Days

Promote Locally

Prepare to Increase Your Social Media Marketing Budget

Boost Your Solar Business’s Opportunities With Stronger Leads From RGR Marketing

Start making more
money today!

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Contact Us

Start Making Changes Now to See Big Results Next Year

Are You Using the Right Social Media Platform?

Increase Visual Content

People Don’t Trust Social Media These Days

Promote Locally

Prepare to Increase Your Social Media Marketing Budget

Boost Your Solar Business’s Opportunities With Stronger Leads From RGR Marketing

Start making more money today!

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