Should You Use PPC Advertising? | A Quick and Easy Guide to Pay Per Click Advertising

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October 24, 2019 | By RGR Marketing Blog

A Quick and Easy Guide to Pay Per Click

Marketing is constantly evolving, with new ways to reach your prospects and drive them to conversion emerging every day. It can be overwhelming, especially if you’re a small business owner or a marketing professional. Keeping up with the latest can feel a bit like juggling while running down a flight of stairs and watching out for sleeping cats. You want to be doing everything you can, especially what provides the greatest ROI, but doing so can feel exhausting.

One terrific tool that emerged some time ago, but may still not be a part of every small business’s marketing strategy, is PPC, or pay per click advertising. Pay per click is a simple and effective marketing tool that is easy to manage and provides tremendous potential ROI, especially when compared to other, more traditional forms of advertising.

Why Pay Per Click Is Worth Investing Part of Your Marketing Budget

With PPC, you only pay for ads when they are effective. This means that you can rest assured you are getting the maximum bang for your advertising buck. You only “pay” when potential customers click on your ads and are taken to your landing page. Unlike banner ads, billboards, direct mail, and other forms of advertising, you pay for what you’re actually getting – interested leads clicking through to your content.

Think of it this way: with pay per click advertising, you are paying for something far more real than the impressions or views that you are paying for when you spend your marketing budget on traditional forms of advertising. Rather than measuring traffic that may not directly engage with your content, you are only paying for legitimate reactions to the call to action that you place in your advertising. You’re only paying for actual conversions, and that can be a pretty powerful argument in favor of PPC.

How to Ease Into Pay Per Click to Get the Highest ROI

So, maybe now you’re sold on why it’s a good idea to include PPC in your overall marketing strategy going forward, but you’re wondering, “How do I get started?” Thankfully, there’s not terribly much to getting started with pay per click advertising. One easy way to dip your toe in the water is to get started with search engine advertising. It’s one of the single most popular ways to employ a pay per click strategy. It’s also economical and doesn’t require a huge investment in designing ads.

Regardless of how you get started with a PPC campaign, the one thing you will absolutely want to focus your attention on is the creation of your landing pages. After all, what good is getting your potential customers to click through your ad to your page if they don’t engage with the next call to action and convert?

A compelling landing page with working CTA (call to action) is a must-have for any PPC strategy to be worth what you’re paying for in ad words or clicks.

Pay Per Click as a Part of Your Marketing Strategy

Pay per click is so compelling, with its ease of entry and robust ROI, that it can be tempting to think of it as the solution to all of your marketing needs. Many companies subsist solely on social media, SEO, and PPC as the three-legged stool of their marketing strategy. That said, if something else is working for you, don’t be too hasty in rushing to jettison a working formula in favor of a new, shiny tool.

If you’re not wholly convinced that you have the time or energy to devote to capturing new leads for your business using the power of pay per click advertising, consider buying high-quality leads from a reputable lead generating company today. RGR Marketing is here to help you succeed!

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A Quick and Easy Guide to Pay Per Click

Why Pay Per Click Is Worth Investing Part of Your Marketing Budget

How to Ease Into Pay Per Click to Get the Highest ROI

Pay Per Click as a Part of Your Marketing Strategy

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A Quick and Easy Guide to Pay Per Click

Why Pay Per Click Is Worth Investing Part of Your Marketing Budget

How to Ease Into Pay Per Click to Get the Highest ROI

Pay Per Click as a Part of Your Marketing Strategy

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