How Paid Social Media Marketing Can Help Your Mortgage Business

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January 5, 2017 | By RGR Marketing Blog

Is Your Mortgage Business Paying for Social Media?

There’s no question that social media marketing is an absolute must for today’s mortgage businesses. After all, social media is not just for young people anymore; it is used by individuals of all ages in all different demographic groups and walks of life. Social media is simply one of the most effective ways to reach new leads, and as luck would have it, it’s also one of the cheapest.

In fact, you can take advantage of social media for free. Just set up various social media accounts, Twitter, Facebook, Instagram, etc., and start posting. Use industry-relevant hashtags, retweet industry professionals and influencers, favorite and leave comments to get the attention of other social media users and the people that follow them.

So if it’s that easy to get started, then why should you invest in paid social media marketing at all? Let’s take a look.

Why Paid Social Media Marketing?

With just about everything, especially when it comes to marketing and advertising, you get what you pay for. If you’re an unknown quantity, using social media will certainly help increase brand awareness, but it will be tough for you to generate enough on your own if no one has ever heard of your company.

Here’s what you get when you invest in paid social media marketing services like SEO specialists, digital content creators, and analytics programs.

Unique Content

One of the ways social media marketing helps your mortgage business is by attracting people to your site with interesting, relevant content. The better your content is, the more people will repost it, driving more traffic to your site, and creating more potential leads.

If you’re trying to shoot off a Twitter update every day or a blog post every week in addition to all your other mortgage responsibilities, it will be difficult for you to create the kind of content that will get you the traction you want.

Investing in a professional content creator whose job it is to create well-written, engaging, informative content can go a long way towards multiplying the traffic your website sees.

Targeted Leads

A good Social Media coordinator will start by creating a Buyer Persona for your company. That is, they will figure out the kind of social media users who are likely to be motivated to use your services.

They can then target your social media content and networking efforts to reach those particular consumers. That way, the leads that come in are ones who are motivated to become your customers, resulting in more conversions.

Captive Advertising

When you advertise on sites like Facebook, your potential audience can’t help but notice you. Facebook uses data regarding their users’ interests to put precisely the ads that will interest them right on the page, sometimes on the sidebar, but sometimes right smack in the middle of their feed. That level of advertising can be priceless to you.

The right social media advertising can virtually find clients for you and lay them at your feet. In some cases, all you have to do is bring out the pen and the contract. With this in mind, paying to boost posts and to gain more traction through social media engagement makes perfect sense.

Paid vs. Free Social Media Marketing for Your Mortgage Business

Non-paid social media marketing efforts are definitely worthwhile. Whenever you can sent out an informative message, an amusing anecdote, or anything that may add value to social media users and your potential customers, you should.

But just remember that free advertising, while great, can never take the place of paid advertising. As Facebook’s user base continues to grow, the social media platform appears to be making it more and more difficult to get your message in front of people and ahead of the competition. Because of this, paying for greater reach is quickly becoming the only way to go.

The right paid social media marketing campaign can potentially improve your mortgage business exponentially. Take advantage of everything social media has to offer, and don’t miss out on paid social media opportunities that can boost your mortgage business into the stratosphere.

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Is Your Mortgage Business Paying for Social Media?

Why Paid Social Media Marketing?

Unique Content

Targeted Leads

Captive Advertising

Paid vs. Free Social Media Marketing for Your Mortgage Business

Start making more
money today!

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Is Your Mortgage Business Paying for Social Media?

Why Paid Social Media Marketing?

Unique Content

Targeted Leads

Captive Advertising

Paid vs. Free Social Media Marketing for Your Mortgage Business

Start making more money today!

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