What Gets in the Way of Generating Solar Leads?
As things slowly return to normal after more than a year of dealing with the Coronavirus pandemic, solar installers are once again ramping up their marketing efforts to generate the leads they will need to rebound. Of course, this brings with it no shortage of obstacles, as competition is more plentiful and equipment prices are lower than ever.
If you want to get a leg up on your competition and help ensure 2021 turns out to be a successful return to normal for your solar installation business, then here are some tried and true marketing tips to help you overcome the major obstacles that will be standing in your way.
#1: Find Your Value Proposition
The number one way to help your business stand apart from the crowd is to identify your value proposition. This is a simple statement that summarizes the clearest benefit as to why a customer should choose your solar company over another.
When you find your value proposition and create content to support and showcase it, you will generate more solar leads because potential consumers will be convinced that your company offers greater value or better solves their unique problem than other similar companies will.
#2: Take a Multi-Channel Approach
Consumers are a diverse group. In marketing communications, what works for some simply won’t work for others. Therefore, taking a multi-channel approach to your marketing efforts is the most effective way to reach your audience. This means you will need to utilize a range of different tools such as social media, paid retargeting, PPC ads, dynamic content, SEO, and marketing automation.
#3: Personalize Your Emails
According to Campaign Monitor, when you send marketing emails with personalized subject lines, they are 26% more likely to be opened. It also allows you to personalize your offers, keeps your audience informed of product updates, and increases brand awareness and trustworthiness. Including short, personalized content in your emails that encourages the recipient to take action will help drive your lead generation results and improve your conversion rates.
#4: Continue to Optimize Your Marketing Strategy
Marketing is a process that is constantly under construction because trends are always changing. Therefore, you cannot afford to stop working on your marketing strategy even if you think it is doing a great job. There is always room for improvement, so you need to continually monitor results to identify what is working and what isn’t and make the changes necessary to ensure your strategy is always performing at its best.
#5: Purchase Exclusive, Targeted Leads
Purchased leads are looked upon by many as being more work than they are worth. This is because in the past, it wasn’t uncommon for lead lists to be shared with multiple buyers and filled with time wasting things like duplicate data and incorrect or missing information. But at RGR Marketing, we do things differently.
When you partner with us for your solar leads, you can rest assured knowing that your leads are not only exclusive to you, but they are also verified for accuracy, fully scalable, and easy to integrate into just about any lead management system. We employ lead-based matching technology to help ensure that the qualified solar leads you receive are based on your unique target demographic, and we back it all up with our top-tier customer service.
Want to enjoy a busier and more profitable 2021? Partner with the lead generation company that has more than 20 years’ experience serving the solar industry – RGR Marketing.
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money today!
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