Overcoming the 6 Biggest Obstacles in the Way of Successful Lead Generation

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June 23, 2021 | By RGR Marketing Blog

What Gets in the Way of Successfully Generating Leads?

Generating your own leads should be easy, but it is often anything but. After all, you know your business and who your target customer is, but knowing your customer and guiding them through your sales funnel are two different things. Therefore, knowing what obstacles are standing in your way and how to get around them are two key factors to getting the kind of lead gen results you are craving.

Read on to discover more insight into six of the biggest and most common obstacles, as well as our tips to help you on your way to more successful lead generation campaigns.

#1: You Cannot Reach Key Decision Makers

B2B lead generation is a different animal than B2C lead generation. In B2B, there is usually one key decision maker in a company, and they can sometimes be very hard to get a hold of. The problem is, the longer it takes your sales team to reach this person, the longer it takes for the sales cycle to begin, if it even ever does.

Overcoming this obstacle begins with knowing who the key decision maker is in a company before you reach out to them. Identify the problems this individual may be dealing with and the ways your product or service can help them. Then, prepare a message strategy that quickly conveys an understanding of their unique problem and offer a hook as to why you are the ideal solution.

#2: Failing to Provide Relevant or Valuable Content to Attract Prospects

An important part of any lead generation strategy is providing your prospects with relevant and valuable content for free. Whether in the form of blog content, online how-to videos, or an e-newsletter, offering quality content shows your prospects that you are a leader in your field and that you have their best interests at heart. After all, if you are willing to give such great value away for free, prospects will only imagine what kind of service you will provide at cost.

#3: Not Having the Right Personnel in Place

For your lead generation results to improve, you need to have the right people in place. This means having personnel dedicated to generating leads, not multitaskers trying to manage a variety of different tasks. Every time a rep takes time away from generating leads to handle another job, your lead gen engine stops. If you want to be successful in this area, you need to have people in place who are committed to attracting, responding to, and nurturing leads.

#4: Not Investing in a Quality CRM System

Having the right personnel in place is essential, but even with a capable and dedicated team you will still need the right infrastructure to efficiently track and manage your leads. If you have not yet invested in a quality Customer Relationship Management (CRM) system, then you need to do so now. Having the ability to manage and track your leads using a CRM system will not only help you convert new leads, but it will also help ensure that prospects do not become missed opportunities by “falling through the cracks.”

#5: Not Making Analyzing and Measuring a Priority

The past is one of our best teachers. If you are not looking backwards to see what is working and what is not, then you will not have the insight needed to look ahead. Analyzing and measuring your past results is unfortunately one of the things that gets looked over, if for any other reason because it can be time consuming. But it is essential for learning and for making the changes necessary to improve your lead generation results. This is yet another reason why having a good CRM system is so important because most allow you to measure the results of your campaigns quickly and easily.

#6: Using a Poor-Quality Lead Database

Lead generation is only as good as the data being input into your database. If your lead generation database is filled with poor quality data, then you will be missing out on acquiring the accurate, deep insights you need to have about the prospects you want to reach.

Your database should in sync with your purpose, processes, and lead gen goals. The data you are using should be validated and verified through analytics, so you can gain the best insight into your prospects and communicate with them in the most effective and efficient manner.

RGR Marketing Has Validated and Verified Leads for Your Business

RGR Marketing can provide you with local leads that have been validated and verified, so your sales team can waste little time on converting them into customers. We have over 20 years of experience providing companies in the solar and mortgage verticals with the leads they need to succeed. When you partner with RGR Marketing, you receive exclusive leads that are verified for accuracy, fully scalable, easy to integrate into just about any lead management system, and not shared with your competitors.

Ready to purchase leads that will make a positive difference in your business’ growth this year? Contact RGR Marketing today and discover the difference high-quality leads make.

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What Gets in the Way of Successfully Generating Leads?

#1: You Cannot Reach Key Decision Makers

#2: Failing to Provide Relevant or Valuable Content to Attract Prospects

#3: Not Having the Right Personnel in Place

#4: Not Investing in a Quality CRM System

#5: Not Making Analyzing and Measuring a Priority

#6: Using a Poor-Quality Lead Database

RGR Marketing Has Validated and Verified Leads for Your Business

Start making more
money today!

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What Gets in the Way of Successfully Generating Leads?

#1: You Cannot Reach Key Decision Makers

#2: Failing to Provide Relevant or Valuable Content to Attract Prospects

#3: Not Having the Right Personnel in Place

#4: Not Investing in a Quality CRM System

#5: Not Making Analyzing and Measuring a Priority

#6: Using a Poor-Quality Lead Database

RGR Marketing Has Validated and Verified Leads for Your Business

Start making more money today!

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