June 7, 2023 | By RGR Marketing Blog

How to Sell Commercial Solar

Buy Solar LeadsCommercial solar installations can be especially lucrative for the solar companies that are lucky enough to secure them. These installations can be massive in size and scope, and many such installations can keep a team of installers busy for several months at a time, or even longer. As a result, competition can be especially fierce for commercial and industrial solar.

One way to improve your odds of being selected by a commercial entity to install their solar panels is to outline the benefits of commercial solar to the business in a more impactful way than the competition. Here are some of the most important benefits you will want to focus on during your sales pitch.

Financial Benefits of Commercial Solar

Residential solar delivers a great ROI, but even it pales when compared to the return commercial solar can provide. In fact, a business can recover what it spent to have its solar system installed in just three to four years 3 to 4 years.

Solar also allows a business to notice an instant improvement in its cash flow. As soon as businesses install commercial solar, they save with reduced monthly energy bills. This allows more cash to be saved or allocated to improving the business in other areas.

Another financial benefit of commercial solar is that it safeguards a business against future energy cost increases. This helps ensure a business can plan its budget more accurately while avoiding the uncertainty of rising energy costs.

No other product or service reduces a business’ operating costs while simultaneously increasing its value like solar does.

Other Benefits of Commercial Solar

As valuable as commercial solar’s financial benefits are, the bottom line isn’t the only thing that benefits when companies go solar. For instance, embracing renewable energy and becoming more environmentally responsible are important for modern companies looking to improve their reputations among younger and more environmentally aware customers. This is because focusing on green energy sends a positive message that instantly changes how people view a company.

Solar also provides businesses with more reliable energy, so they can be energy independent. This is extremely important, especially in areas that are prone to strong seasonal storms or natural disasters, as even a short power outage can cost a company thousands, or even millions, in lost revenue. In the worst case scenario, a business may even be forced to close up shop forever, all because of a lengthy power outage. Commercial solar helps protect a business from experiencing such a tragic and unexpected end.

RGR Marketing Can Help You Reach More Solar Prospects

Building a growing list of commercial solar clients takes time, if only because it can be very difficult to attract leads in this sector. Commercial solar clients are very different from the residential prospects that you might be used to working with. But there are ways to bridge that expanse.

In the meantime, partnering with RGR Marketing can help you to sell solar to more residential clients because we can provide you with high-quality solar leads for sale that have been validated and verified. We scrub out leads, so you don’t have to worry about wasting time and resources weeding through duplicate leads, dead leads, or incomplete leads. As your partner, we can provide you with the guidance and support you need to maximize your results.

With more than 20 years of experience serving the solar industry, the team at RGR Marketing is well versed at helping our solar clients improve their conversions and increase their profits. Get your residential solar leads from RGR Marketing and let us be a partner in your success.

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