October 25, 2018 | By RGR Marketing Blog

Apple’s Commitment to Renewable Energy Brings Solar Into the Mainstream

Apple has reached deals to build two wind and solar energy farms in Illinois and Virginia, and this is big news for the solar industry. The farms are expected to produce 290 megawatts and will serve most of the east coast, including New Jersey, Pennsylvania, Maryland, and Virginia.

Other businesses are also getting involved, with companies like Etsy, Akamai, and Swiss Re negotiating deals with Apple to access power from the farms at competitive prices. So, what does this mean for solar installers?

Solar Farms Are the Future

The 290 megawatts that will be generated by Apple’s two new projects is enough to power 74,000 homes. With Apple bringing such a scope of renewable power delivery into reality, it re-opens the discussion about how solar farms can eventually replace the country’s antiquated and inefficient electrical grid system.

If this would be the case, then the focus of solar installers would most likely shift from working for individual residential and commercial clients and be geared toward constructing solar farms and community solar systems.

How Solar Installers Can Follow Apple’s Example

Solar farms and community solar systems enable entire areas to enjoy the benefits of solar without having dedicated solar systems installed on every roof. This allows solar installers to service entire communities at a time, instead of working on stand-alone projects. It is more profitable for the solar company and the neighborhood shares the expense, which is usually much less than it would be for a homeowner to have solar installed in their home.

Types of Community Solar Systems

There are two types of community solar systems that homeowners can choose from – ownership and subscription. A single community system can include both types, because the difference pertains to the solar panels only.

Homeowners can choose to purchase the panels that will power their home, in which the energy that’s produced by the panels will be free, or they can choose to subscribe to the power that’s being delivered by the community solar system. In the latter option, homeowners don’t need to purchase solar panels, they simply pay a reduced rate for the electricity they use.

How Solar Installers Can Introduce Community Solar Into the Conversation

If a solar installer has multiple homes in one neighborhood interested in going solar, a representative can be dispatched to speak with the other homeowners or the homeowner’s association about the option to deliver all the homes in the community with solar energy. The projects being developed by Apple can even be referred to, in order to quickly show the potential energy production such farms can provide.

Most of all, the representative should stress the positive impact solar energy will have on the lives of those in the community, including energy savings and Federal Investment Tax Credits, just to name a few.

If you’re still hoping to close more deals this year on the residential side before solar farms become the norm, you’re not alone. Get in touch with RGR today, and buy high quality solar leads to help boost your business’s bottom line and keep your sales team active and in the field through fall and winter.

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