September 15, 2015 | By RGR Marketing Blog

Keeping Your Business's Lead Pipeline Consistently Full

To some folks, solar energy basically sells itself. Others need a bit more convincing. Of course, you can’t sell your solar services to either of these types of prospects if you don’t have a way to make contact.

Selling solar is all about getting your hands on leads. We’re sure you’ve come up with some great strategies of your own, but there may be a few that you’ve overlooked. Let’s discuss some of the best sources for solar leads.

Getting Leads Via Word of Mouth

Go above and beyond for your existing customers, and you’ll undoubtedly reap the rewards. They’ll tell all of their friends how helpful, professional and friendly you are, and a personal recommendation counts for a lot in any business. Of course, you could sweeten the deal by offering an enticing referral bonus. Just saying.

Home and Garden Shows

Home and garden shows are a wonderful place to show off your products and services, and to make face-to-face connections with potential clients. For solar installers, the demographic at a home and garden show is ideal; these are people who are really enthusiastic about making their homes the best they can be. And what could be better than solar?

If you have the chance, sign up to make a presentation. There may be a fee, but it should pay for itself with plenty of new prospects.

Business Partnerships Could Yield More Leads

You scratch my back, and I’ll scratch yours! Business partnerships can be a very valuable source of business for solar installers. Why not network with your local real estate agents and contractors? Build a relationship of trust with them, and they’ll likely send plenty of prospects your way. Never miss an opportunity to return the favor.

Using Social Media for Solar Leads

Yes, you’ve heard it before: social media is a must for just any business these days. It takes time to build a strong social media presence, but do it correctly, and it will be worth the effort, in the long run. Your goal with your solar installation business on social media should be to share content that your potential clients will find entertaining and interesting, and to share your perspective on all things solar. In the process, you’ll be building a reputation as a trusted solar authority: just the sort of expert your clients will want to hire to install their shiny new solar arrays.

Charity Work and Solar Leads?

Donating to charity is a great way to engender goodwill in the community and help those less fortunate that yourself. Plus, it feels great and it’s a wonderful networking opportunity. If your business is strapped for capital, don’t worry: you can always volunteer your time.

Canvassing for Your Leads

Going door-to-door might seem a bit passé, but it’s one of the best ways to reach out to members of your community and spread the good word about solar. Deploy a team of solar experts to show everyone in your community just how much money they can save by going solar. Sure, they’ve heard that solar is a great deal, but looking at an estimate of how much they can actually save by going solar makes it a lot more personal.

Lead Generation Partners

Generating leads is essential, but what if you’re strapped for time or would rather spend your weekends golfing? Well, you can always buy high quality solar leads. Just make sure you’re buying from a reputable provider like RGR marketing, and you’ll find purchasing solar leads to be an excellent investment.

[Photo Via: Farm8]

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