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September 26, 2019 | By RGR Marketing Blog

5 Ways to Improve Lead Conversions With Better Lead Management

How leads are converted into sales is a process that is always changing. In many ways and for many reasons, what you used that worked just a few years ago, could be ineffective when used again today. Therefore, it’s in your best interest to always be on top of your leads, to know how to manage them effectively, and to utilize technology to help streamline your efforts.

If you want to improve your lead conversions (and who doesn’t?), then try these five ways for managing your mortgage leads more effectively. Remember – with better lead management comes higher conversion rates.

#1: Measure Mortgage Lead Quality

While it’s great to have a lot of mortgage leads, it’s understood that the majority of those leads most likely won’t be converted into sales. Therefore, knowing the quality of the leads you’re working with is so important.

When know lead quality, you can determine which mortgage leads to focus more attention on and which ones are colder prospects. Assess the quality of your leads through things like contact rate and other metrics to help maximize your conversions.

#2: Use Multiple Contact Methods

Never rely on one means of communication with a mortgage prospect. If you send out an email, follow it up with a phone call. Reach out to a prospect through every means permitted by that prospect because you never know which means the individual uses most.

Be careful you don’t overdo it, however. You don’t want to be annoying or cause the prospect to block you. Be persistent, but work within the parameters of compliance and privacy.

#3: Train and Re-Train Sales Staff

As things change in the marketplace, so too does your sales staff need to adjust. The only way they can do this is with constant training. You should provide your sales team with ongoing training, so they can be the very best at their jobs. Well-trained staff members can think and make adjustments on the fly that can make a serious impact as to whether a sale is made or not.

#4: Increase Mortgage Lead Response Time

There’s the old adage, “strike while the iron’s hot.” It’s truthful because the longer the blacksmith waits to strike the iron, the colder the metal gets, and cold metal is almost impossible to mold. The same applies to sales leads. The longer you wait to respond to a lead, the colder the lead grows. Hot leads convert better, so respond in the quickest time frame possible to improve your conversion rates.

#5: Refer to the Prospect by Name in All Communications

Personalization is important when communicating with leads. People like to feel important and appreciated, so by referring to your prospects by name in your correspondences with them, you’ll make them feel as if you are speaking only to them. While other mortgage brokers are making prospects feel like “numbers,” your personalized communications will stand out.

Need Better Mortgage Leads? Get Them From RGR Marketing Today

If you purchase mortgage leads in addition to using organic lead generation methods, then you’ll want to carefully consider from where you’re buying the leads. High-quality mortgage leads from a company like RGR Marketing can deliver the boost to your conversion rate that you’re looking for.

At RGR Marketing, we have been helping mortgage companies like yours grow for over 20 years by supplying validated leads that are exclusive to the buyer, meaning they’re not shared with any other mortgage company or lead generation provider. All our leads are verified and ready for your sales team to convert. Find out for yourself how out high-quality mortgage leads can help you your mortgage broker business reach the next level of conversions!

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5 Ways to Improve Lead Conversions With Better Lead Management

#1: Measure Mortgage Lead Quality

#2: Use Multiple Contact Methods

#3: Train and Re-Train Sales Staff

#4: Increase Mortgage Lead Response Time

#5: Refer to the Prospect by Name in All Communications

Need Better Mortgage Leads? Get Them From RGR Marketing Today

Start making more
money today!

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5 Ways to Improve Lead Conversions With Better Lead Management

#1: Measure Mortgage Lead Quality

#2: Use Multiple Contact Methods

#3: Train and Re-Train Sales Staff

#4: Increase Mortgage Lead Response Time

#5: Refer to the Prospect by Name in All Communications

Need Better Mortgage Leads? Get Them From RGR Marketing Today

Start making more money today!

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