Buyer's Guide to Solar Leads | What Makes Great Leads for Solar

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August 20, 2019 | By RGR Marketing Blog

Buying Quality Solar Leads for Your Installation Business

There is an old saying that rings true now, just as much as it did when it was coined. One gets what one pays for. In other words, anything worth having is worth spending an appropriate sum of money on. On the flip side, buying cheap typically means getting poor results. For our purposes here, this is also very true when it comes to buying solar leads.

Unfortunately, it can often be very difficult, especially for the new buyer of solar leads, to tell the difference between great leads, good leads, mediocre leads, and bad ones. Further, there is very little point to spending any amount of money on anything less than great solar leads.

In this post, we run down what makes for the best solar leads, and give you a buyer’s guide to make sure you get your money’s worth next time you purchase exclusive solar leads.

Cheap Solar Leads vs. Expensive Solar Leads

Getting your money’s worth when it comes to purchasing solar leads can sometimes mean spending a little more than you’d like to. Cheap leads are not generally worth spending any money on. At best, they may be old or unqualified, and at worst, they can be fake.

Let’s face it, most if not all of the low-hanging fruit out there has very likely been harvested already. At this point, we’re coming up on a decade since solar really started heating up, and we’ve moved well past the time when early adopters were looking for anyone nearby who could come and install solar panels on their rooftop.

Now that the solar market has reached a more developed state of maturity, many prospects have already been bombarded with information and know quite well that they have options when it comes to solar power. They may even have a pretty good idea of what they’re looking for, and how much it should cost.

Because of this, the buying journey for most prospects begins with a Google search that leads them to a content provider that is actually a lead generator. These established lead generators have invested years in positioning themselves in the digital marketplace to capture quality solar leads, and offer them for a premium to installers who understand that quality solar leads are nearly always worth the spend.

Shared Leads vs. Exclusive Leads in the World of Solar

Another distinction that can be drawn between high quality and low quality solar leads lies in whether the leads you are purchasing are exclusive to you as a buyer, or if they are being shared with other installers.

Shared solar leads are typically much less expensive than exclusive solar leads. However, they are also sold repeatedly to multiple installers. So, if you purchase shared solar leads, be aware that you are entering a competition with your competition to see who can land the prospect first.

Unfortunately, for both solar installers and for the prospect, being bombarded by salespeople can have a chilling effect on the prospect’s enthusiasm for purchasing a solar panel system.

Getting the Quality You’re Paying for in Solar Leads

The first key to ensuring that you’re getting the quality you’re paying for in the solar leads that you’re purchasing is to make sure that you’re working with a reputable lead generator that backs their product.

Educate yourself about any lead purveyor that you’re considering doing business with, and then pay for the best quality, qualified, exclusive solar leads that your budget will allow for. You’ll work less than you would vetting a huge amount of poor leads, and you’ll likely end up getting more conversions for your trouble.

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Buying Quality Solar Leads for Your Installation Business

Cheap Solar Leads vs. Expensive Solar Leads

Shared Leads vs. Exclusive Leads in the World of Solar

Getting the Quality You’re Paying for in Solar Leads

Start making more
money today!

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Buying Quality Solar Leads for Your Installation Business

Cheap Solar Leads vs. Expensive Solar Leads

Shared Leads vs. Exclusive Leads in the World of Solar

Getting the Quality You’re Paying for in Solar Leads

Start making more money today!

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