Low-Cost Ways Your Solar Installation Business Can Generate Leads (Digitally)

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September 6, 2022 | By RGR Marketing Blog

Generate More Digital Solar Leads with Less Money

One of the loftiest goals solar marketers try to reach is increasing their lead generation results without increasing their budgets. It’s not always easy and it doesn’t come without a lot of hard work, but thanks to today’s digital marketing techniques, there are several low-cost ways your solar installation business can generate the leads it needs to keep growing.

Here are four easy and affordable ways to improve lead gen results that you can start implementing today.

Personalize Your Solar Marketing Messaging

At one point in time, it was perfectly fine to publish content like stock images and videos with voiceovers but taking the easy road won’t cut it anymore. Today, prospects want to see real people who actually work for the companies they are considering hiring. They also want to see and hear from real previous customers. Including these elements into your photos and videos brings a whole new level of personalization to your messaging.

Further, it shouldn’t stop there. You should make personalization standard practice with every type of correspondence you have with your prospects and customers, whether you’re sending them an email or text, or calling them on the phone.

Optimize Your Website for Local SEO

Most solar installation companies work within a limited geographical range, but all too often when they create their websites, they forget to include their service area in their SEO and this can lead to a lot of missed opportunities.

Optimizing your website for local SEO is essential for showing up in area-based search results like those that come up when someone types “solar installers near me” into Google.

Claim Your Google My Business and Yelp Pages

Positive word of mouth is a solar installer’s best friend because it not only costs nothing, but it is one of the most powerfully effective ways to increase your inbound leads. And these days, word of mouth reviews are shared online on sites like Yelp and Google My Business. So, if you want to take advantage of this, the first thing you need to do is to claim your Yelp and Google My Business pages.

Once you claim your pages, the next thing you should do is to reach out to past customers and ask them to submit their reviews of your service on your pages. Make it easy for them to do it by including links in your emails and text messages. If necessary, you can even offer some type of incentive to help encourage their participation.

Keep Everything as Simple as Possible

Going solar can be intimidating to some homeowners because for many it’s a technology that seems too complex for them to grasp. So, you need to remove that obstacle from the equation by providing them with all the information they need, but in a simple and easy-to-understand presentation. Without being condescending, teach them about solar as if you were teaching it to a third-grade class of students.

Simplicity should be your focus throughout your sales process. Avoid overwhelming your prospects with all the steps involved with going solar at once. Take it slow. Guiding your leads down your sales funnel doesn’t have to be a race. Take it at the pace that is most comfortable for them.

Increase Your Solar Sales with Leads from RGR Marketing

Using the above low-cost ways to increase your lead generation results will certainly increase your ROI, but if you really want to see a difference, purchasing high-quality solar leads can prove beneficial. This is because when it comes to improving your sales, better leads make a difference. At RGR Marketing, we have been providing solar installers with quality solar leads for more than 20 years. We understand the solar installation industry and what you are looking for in a quality lead.

Partner with RGR Marketing today and you’ll get exclusive access to highly targeted solar leads that are scrubbed and verified for accuracy. Discover the difference quality solar leads make on your ROI. Discover RGR Marketing.

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Generate More Digital Solar Leads with Less Money

Personalize Your Solar Marketing Messaging

Optimize Your Website for Local SEO

Claim Your Google My Business and Yelp Pages

Keep Everything as Simple as Possible

Increase Your Solar Sales with Leads from RGR Marketing

Start making more
money today!

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Contact Us

Generate More Digital Solar Leads with Less Money

Personalize Your Solar Marketing Messaging

Optimize Your Website for Local SEO

Claim Your Google My Business and Yelp Pages

Keep Everything as Simple as Possible

Increase Your Solar Sales with Leads from RGR Marketing

Start making more money today!

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