March 28, 2019 | By RGR Marketing Blog

6 Tips for Increasing Your Social Media Engagement

Mortgage LeadsSocial media is a valuable tool that mortgage businesses can use to build trust and loyalty among their clients, in addition to creating mortgage leads for converting into prospective new ones. But simply having a social media platform isn’t enough to make your business grow. You need to actively engage with your audience for social media to provide the results you’re looking for.

If your company’s social media presence isn’t where you want it to be, here are six tips that will help you improve your stats this year.

#1: Include Visual Content

A picture is worth a thousand words; this is true whether you’re in an art gallery or on social media. The reality is, photos and videos immediately catch the viewer’s attention, thus increasing the chances that they will absorb whatever information you’re sharing and interact with your posts. It also increases the chances of your posts being shared. Therefore, visual media needs to be an integral part of your social media strategy.

#2: Keep the Content Lighthearted

There’s enough doom and gloom in the world and online, so by keeping your content lighthearted or even funny, you’ll be an oasis in the churning sea of reality. Plus, positive content is easier and more enjoyable to consume, and this won’t be lost on your audience. In fact, your posts may even be something they look forward to seeing every day.

#3: Use Emojis to Prompt Reactions

Emojis. They’re everywhere and everyone uses them. Even better, everyone understands them. So, if you want to ask your audience to do something, use emojis to help get the point across. For instance, if you want to encourage your past clients to share their love for your company, you can ask for them to hit the “Like” button followed by a smiley face emoji with hearts for eyes.

#4: Ask for Feedback

If you want to know how to improve your business, what better way than to ask your audience? Social media makes it possible for you to ask for and receive feedback from your audience, and in some cases, this can pay off with great advice or ideas. Plus, it shows your audience that you’re serious about their satisfaction and you’re willing to listen to them to help improve it.

#5: Share Limited Offers

Everybody loves getting something for free, so by sharing information about a limited-time offer on your social media, you could see an up-tick in interest. For example, you can offer a free HDTV or iPhone with every mortgage closing. If someone is thinking about getting a mortgage, the free gift might be the thing that forces them into action.

#6: Always Prompt for Reactions

In social media, if you aren’t asking your audience for reactions, then you’re not doing it right. In every post or video, always ask for comments, likes, and shares. If you’re on Twitter, then include “Please Retweet.” This simple tip alone can help boost your social media stats above and beyond your expectations.

Strengthen Your Conversions With Actionable Leads From RGR Marketing

Play your social media cards right and you’ll enjoy more leads coming your way. But, even with the increase in leads, you will still want to have a reliable source of purchased leads to help strengthen your opportunities.

If you’re a mortgage company looking to improve its lead conversions this year, then try a list of validated mortgage leads from RGR Marketing. We provide high-quality leads that are verified and tailored to your specific demographics and requirements, and easy to integrate into your CRM software. Give us a try today.

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