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October 17, 2019 | By RGR Marketing Blog

5 Reasons Your Lead Gen Strategy May Be Failing

It takes a lot of time, energy, and money to create and implement a B2B lead generation strategy. Because this is the case, it can be especially crushing when it doesn’t pay off. Not only does it feel as if all that time and resources were wasted, but knowing that you’re not getting the leads you need to keep your business above water can be incredibly stressful and worrisome, as well. After all, your company needs a steady flow of leads to keep things running smoothly.

Before things get too bleak, you need to stop what you’re doing and find out why your lead gen strategy has failed. Here are five of the most common reasons and what you can do to fix them.

You Don’t Know Your Audience

Who are you trying to sell your products or services to? If you can’t answer this question, then your marketing may be all over the place. You can’t cast a wide net when you’re fishing for a certain type of fish. You need to use the bait that the fish you’re casting for can’t resist.

Solution: Do the research and dig deep. Identify your core audience and target all your effort into marketing directly to them.

Your Expectations Are Unrealistic

Lead generation takes a lot of time to develop; it doesn’t happen overnight. So, a lot of companies can get impatient and think their strategy isn’t working when in fact, they just haven’t given it enough time to work. This is something you can’t shortcut, or you will undermine your entire effort.

Solution: Be patient and keep your expectations realistic. It might be hard to believe, but the actions you take today won’t affect your sales for 12 to 36 months.

Your Content Isn’t About the Customer

When your content is focused more on your company and less on your customer, you’re starting from a position of being behind. Chances are very strong that you’ll never gain ground.

Solution: Customers want to know one thing – how their lives and businesses can be improved by your product or service. They don’t want to know the ins and outs of your business, or read-only feature-based content. Everything needs to be about the benefits.

Your Lead Gen Strategy Is Too Complex

Companies often make the mistake of trying too many different things at once to see which one works best. The problem is, this muddies up the water and makes it impossible to see what’s really going on.

Solution: Instead, keep it simple and try one lead gen tactic at a time. Always give it the time it needs to see if it works. Don’t work harder, work smarter.

Your Strategy Lacks a Start-to-Finish Process

A good lead generation strategy is like a good book or movie – it has a beginning, middle, and an end. The beginning is getting the lead into your sales funnel and the ending is making the sale.

Solution: If your strategy is always on, consistent, and systematic, using the best people, metrics, and technology, you’ll keep your sales funnel filled with qualified leads.

RGR Marketing’s Leads Can Help Improve Stability

When your organic lead gen strategy isn’t working, you need to get leads from somewhere. If this is the case for your business, then why not get them from a leading supplier of validated leads for more than 20 years? At RGR Marketing, we specialize in creating highly detailed lists filled with hot leads for businesses in the solar and mortgage fields. Our leads can help you keep your sales funnel filled with prospects until you can get your organic lead gen strategy back on track.

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5 Reasons Your Lead Gen Strategy May Be Failing

You Don’t Know Your Audience

Your Expectations Are Unrealistic

Your Content Isn’t About the Customer

Your Lead Gen Strategy Is Too Complex

Your Strategy Lacks a Start-to-Finish Process

RGR Marketing’s Leads Can Help Improve Stability

Start making more
money today!

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5 Reasons Your Lead Gen Strategy May Be Failing

You Don’t Know Your Audience

Your Expectations Are Unrealistic

Your Content Isn’t About the Customer

Your Lead Gen Strategy Is Too Complex

Your Strategy Lacks a Start-to-Finish Process

RGR Marketing’s Leads Can Help Improve Stability

Start making more money today!

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