Know the Benefits of Replacing Old Windows Before Selling to Your Prospects

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January 31, 2024 | By RGR Marketing Blog

Contractors, Do You Know the Benefits of Replacing Old Windows?

If you have a prospect who is thinking about upgrading the windows on their home, convincing them to have the project done can sometimes be harder than you might think. After all, replacing old windows can be an expensive project for even a smaller home, and while the homeowner is most likely aware of some of the most common benefits of having the work done, it can still be tough for some to commit to the expense.

But this is where your expertise can have an impact on the result of your sales pitch. Being able to convey not only the most common benefits of new windows, but also some of the lesser known benefits, will help improve your sales. In many cases, it is one of these less newsworthy benefits that finally convinces the prospect that replacing their old windows is more than worth the cost.

If you have new window prospects you’re trying to convert, it pays to know all the benefits of replacing windows before you make your sales pitch. This post is a simple refresher that you can use to help solidify your pitch.

Here are nine major benefits of replacing old windows.

Improved Curb Appeal

New windows can instantly spruce up a home’s exterior, especially when the old windows are cloudy, warped, damaged, or simply outdated. There are far many more styles and types of windows available today than when the home was built, and these can dramatically improve a home’s look and make it more modern.

Improved Energy Efficiency

New windows are better insulated than older windows, so replacing the old, drafty windows will naturally result in a more energy efficient home. This means the homeowner will enjoy lower energy bills all year round. Plus, with new windows, the home’s HVAC system won’t run as frequently, thus reducing wear and tear and helping it last longer.

Less Dust and Fewer Allergens

Many modern windows feature blinds or shades built-in between the layers of glass. This eliminates the need of having separate shades or blinds, which can easily accumulate dust and allergens. These types of windows will also reduce the amount of time your client spends cleaning because the built-in shades or blinds are in a sealed environment, so they never get dirty.

Improved Comfort

New windows help make a home more comfortable because they help reduce cold drafts and hot spots in the home. When new or replacement windows are installed properly, they form a tight seal with the home, and this helps prevent air leaks which keeps the climate-controlled air in.

Greater Home Security

Many new windows are built with enhanced security features, like impact-resistant glass and up-to-date locking mechanisms, and some even have built-in security sensors which can instantly alert the homeowner of a breach.

Improved Safety Features

Older windows can sometimes be difficult to open, or worse, they can be painted shut. This makes for a very unsafe situation in the event a family needs to escape from the home by way of a window. With new windows installed, the windows will open smoother and much easier, making for a safer home.

Greater Noise Reduction

When outside noises can be heard inside a home with the windows shut, it can have a negative impact on the family’s quality of life. New windows are designed with frames and glass that effectively keep outside noises from disturbing the lives of family members inside.

UV Protection

In a home with older windows, you can easily see where the sun’s UV rays have caused the carpet, furniture, drapes, and any other fabric to become faded. This is because older windows were not equipped with UV protective glass. Replacing these windows with newer models will allow the same amount of light into the home while keeping the sun’s damaging UV rays out.

Increased Home Value

Every home improvement project should result in an increase in the home’s value and replacing old windows with new windows certainly meets this objective. In fact, new windows can bring your client a return on their investment (ROI) of up to 72%. This is because brand new windows are not only attractive to potential buyers because they know they won’t have to replace them for a long time, but also because they know their energy bills will be lower thanks to the new windows.

Land More Window Replacement Clients Today

One of the best ways to improve your sales results is to provide your sales team with higher quality prospects to work with, and one of the easiest ways to accomplish this is to purchase window replacement home improvement leads from a reputable lead generation firm.

At RGR Marketing, we provide contractors and home improvement businesses with contacts that are what the lead generation industry considers “hot” leads. These are homeowners who are very close to making their purchasing decision because they have already done a lot of their own research into replacement windows. In addition, our leads have been scrubbed and verified before you receive them. This means that your sales team won’t have to deal with a lot of the common frustrations that at one point gave purchased lead providers a bad reputation, like duplicate contacts, incomplete leads, and incorrect contact information.

Partner with RGR Marketing today and get exclusive access to highly convertible leads that you can trust.

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Contractors, Do You Know the Benefits of Replacing Old Windows?

Improved Curb Appeal

Improved Energy Efficiency

Less Dust and Fewer Allergens

Improved Comfort

Greater Home Security

Improved Safety Features

Greater Noise Reduction

UV Protection

Increased Home Value

Land More Window Replacement Clients Today

Start making more
money today!

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Contractors, Do You Know the Benefits of Replacing Old Windows?

Improved Curb Appeal

Improved Energy Efficiency

Less Dust and Fewer Allergens

Improved Comfort

Greater Home Security

Improved Safety Features

Greater Noise Reduction

UV Protection

Increased Home Value

Land More Window Replacement Clients Today

Start making more money today!

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