Infographics to Market Your Small Business | Why You Should Be Using Marketing Infographics

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September 24, 2019 | By RGR Marketing Blog

6 Reasons Why Your Small Business Should Be Using Infographics

An infographic is a creative graphic visual that delivers information in an easy-to-digest format. Over the last few years, they took the world of digital marketing by storm, but are they still relevant for small businesses in today’s marketing landscape?

The answer is a resounding “yes!” Infographics offer several benefits over other types of information-sharing vehicles. They have been shown to help boost web traffic by 12%; they are easily sharable on social media; and, infographics are thirty-times more likely to be read than text articles.

Need more reasons? Here are six more reasons why your small business should be using infographics as part of a comprehensive digital marketing strategy.

Infographics Work on Multiple Marketing Platforms

A well-designed infographic immediately catches the viewer’s attention. And, because it is a creative mix of copy and visuals, it is one of the few types of information-delivery systems that can work well, regardless of the marketing platform.

Infographics work exceptionally well on social media, blog posts, emails, printed posters and flyers, reports, and sales letters. They can even be shared on Pinterest. With one piece of marketing capable of being used in so many different capacities, infographics can save money and maximize ROI in the process.

90% of the Information the Brain Receives Is Visual

The brain is a visually driven organ. Visuals are processed 60,000 times faster by the brain than text, and 90% of all information is transmitted to the brain from visuals. This means your marketing message can be ingested and retained much quicker and more effectively if it is delivered through a visual medium.

Infographics Capture the Attention Quickest

By most accounts, you only have about seven seconds to capture the attention of your audience. This can be almost impossible to do with text-based marketing because it takes time for the reader to get to the heart of the content. With infographics, however, a creative visual instantly draws the audience’s eyes in, making it more likely for them to read the short bursts of copy it contains.

Infographics Leverage Your Company as a Leader in the Field

Being a source of reliable information goes a long way toward positioning your company as a leader in its industry. With infographics, you can provide a lot of quality information and advice in a quick and easy-to-read format. Your audience will come to associate your company with quality information, which is how trustworthy relationships are formed.

Infographics Help Diversify Your Marketing Campaign

Most small business marketing campaigns involve a variety of techniques and methods for getting the information to the audience. Adding infographics to the strategy further diversifies it and extends its reach even more.

Infographics Are Replacing Whitepapers

Whitepapers are larger documents used by companies to deliver lengthy or complex information. The problem is, whitepapers, while still viable in some cases, can be so filled with information that they can be difficult to digest. Thus, by using infographics, a small business can still relay the same information, but in a more consolidated form that the reader can absorb in several seconds instead of many minutes.

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6 Reasons Why Your Small Business Should Be Using Infographics

Infographics Work on Multiple Marketing Platforms

90% of the Information the Brain Receives Is Visual

Infographics Capture the Attention Quickest

Infographics Leverage Your Company as a Leader in the Field

Infographics Help Diversify Your Marketing Campaign

Infographics Are Replacing Whitepapers

Boost Lead Conversions With Better Quality Leads From RGR Marketing

Start making more
money today!

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6 Reasons Why Your Small Business Should Be Using Infographics

Infographics Work on Multiple Marketing Platforms

90% of the Information the Brain Receives Is Visual

Infographics Capture the Attention Quickest

Infographics Leverage Your Company as a Leader in the Field

Infographics Help Diversify Your Marketing Campaign

Infographics Are Replacing Whitepapers

Boost Lead Conversions With Better Quality Leads From RGR Marketing

Start making more money today!

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