Increasing Solar Lead Generation Efforts on a Budget

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November 3, 2021 | By RGR Marketing Blog

Can Solar Leads Be Generated Without Undue Expense?

For the typical solar installation company, a sizable portion of its budget is often earmarked for marketing purposes. After all, a constant supply of new leads is essential for a solar company to maintain consistent growth, let alone stay in business.

But not every solar installer can afford to spend a lot of time and money attracting leads. In such cases, it is crucial to find ways to maximize your lead gen efforts while working within your budget. Here are four practical ways to get the most value out of your lead generation budget.

Get More Personal With Your Marketing

Today’s customer is more aware and skeptical than ever. They don’t take well to unsavory marketing tactics, and they don’t like it when big “companies” invade their email inboxes or call incessantly. Now more than ever, it is important to take a customer-centric approach to your marketing. Your customers want to feel as if they are talking to a real person, someone who understands their needs and can help them reach their goals.

Some ways you can get more personal with your marketing is to create content that’s more casual and user-friendly. Start your email messages off by addressing the recipient by their name and include photos and videos of actual employees on your website and in your marketing, so your prospects can get to see their faces.

Optimize Your Online World for Local SEO

When solar prospects look online for local installers, one of the most common search terms they use is “solar installers near me.” Optimizing your website and social media pages for local SEO will help ensure that your name shows up high on the results list whenever someone searches for a local installer in your service area.

Another way to strengthen your local SEO presence is to share content that speaks to those who live in your service zone. For instance, share data that pertains to your specific area, such as climate and weather concerns and how solar can benefit your customers. Claim your business on Yelp and Google My Business and get involved in local events by participating and/or sharing details on social media.

Make It Easier for Your Prospects to Go Solar

There’s a misconception that solar sells itself. The truth is making the decision to go solar isn’t always easy for some homeowners because the concept can be intimidating. This is usually because the homeowner just doesn’t know enough about solar to feel comfortable making the investment.

To overcome this hurdle, you should make solar easier for your prospects to grasp. Start by removing the complexity surrounding solar and share information that is easy to understand. Be careful you don’t overwhelm your customers with data and technical terms. Simplify solar and focus on the benefits and you will find an uptick in your lead generation efforts.

Purchase Solar Leads to Save Time and Money

Creating an organic lead generation strategy not only takes a lot of time, but it also costs a lot of money. It can also take some time (and a lot of adjustments) before it starts paying off and as a result, the accumulating costs can quickly overflow your budgeted amount. One way to avoid the outlay of money and time is to purchase your solar leads from a reputable provider. Purchasing leads allows you to know exactly how much of your budget is going toward leads and eliminates the wait time for leads to start coming in.

At RGR Marketing, we have more than 20 years of experience providing solar installers with high-quality solar leads. We are a unique lead provider because we understand the solar market and who your target customer is. When you partner with RGR Marketing, your solar leads are exclusive to you. They are also verified for accuracy, fully scalable, and easy to integrate into your existing lead management system. If you need leads to help your solar installation business grow, partner with the provider that knows your business – RGR Marketing!

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Can Solar Leads Be Generated Without Undue Expense?

Get More Personal With Your Marketing

Optimize Your Online World for Local SEO

Make It Easier for Your Prospects to Go Solar

Purchase Solar Leads to Save Time and Money

Start making more
money today!

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Can Solar Leads Be Generated Without Undue Expense?

Get More Personal With Your Marketing

Optimize Your Online World for Local SEO

Make It Easier for Your Prospects to Go Solar

Purchase Solar Leads to Save Time and Money

Start making more money today!

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