Increasing Customer Satisfaction Rating for Home Services Contractors

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April 18, 2023 | By RGR Marketing Blog

Contractors, Do You Know the Value of Your Customer Satisfaction Rating?

For home services contractors, long-lasting success often boils down to their ability to meet two primary goals – (1) to produce high quality work, and (2) to satisfy their customers. While meeting goal number one will go a long way toward helping a contractor reach goal number two, doing great work is only a single part of the whole equation.

Whether you’re a new contractor or you’ve been in the home improvement business for years, increasing your customer satisfaction rating is the most important thing you need to focus on if you want to enjoy a steady stream of projects. Here are eight things you need to start doing today that can help make a positive difference.

#1: Do Great Quality Work

Whether your jobs come from online leads or word of mouth referrals, your customer is putting their trust (and dollars) in your hands. Because of this, you need to deliver exceptional quality workmanship that meets or exceeds their expectations. No detail is too small when it comes to producing memorable results, so always give each customer and project the attention they deserve, and it will pay off big dividends in how satisfied they are when your work is wrapped up.

#2: Meet Your Deadlines

Any home improvement project requires a bit of intrusion into the homeowner’s life. So, the last thing you want to do is intrude for longer than expected. When providing job estimates, keep the deadline realistic and plan for potential delays caused by things like bad weather, material delivery delays, and more. Giving your customers solid deadlines, and then meeting your deadlines, will leave your customers with a fantastic impression of your business.

#3: Explain Things in Layman’s Terms

Forget using industry jargon when discussing projects with your customers, including things like how home improvement jobs may impact homeowner's insurance. Explain things in basic language, so your customers can easily understand you. Nothing can ruin a customer satisfaction rating like confusing a customer with words and terms they don’t understand. As a matter of fact, it can often leave customers feeling as if you might not be an entirely honest contractor.

#4: Keep Communication Lines Open

As much information as you might provide a customer, they will always have more questions for you as their project progresses. Whenever your customer reaches out to you with a question or concern, make sure you respond to them as quickly as possible (within reason). Keeping the communication lines open is not only essential for making the customer feel important, but it will also help keep them from worrying that you took their money and ran.

#5: Give Your Customers Options

Not every homeowner can afford the highest quality materials available for their home improvement project. Some simply want to update their siding or windows with newer, better-quality products than what their homes currently have, while also staying within a certain budget. Being able to provide your customers with a greater variety of options will allow you to use the right products and materials necessary to meet their expectations and budgets.

#6: Stay Flexible

Every customer has different preferences, and some may even change their minds about certain things after their projects have started. As a result, staying flexible is one of the most important things you can do to help satisfy all your customers’ wants while at the same time keeping more problematic customers from causing their projects to go off the rails.

#7: Be Prepared for Problems

It is the rare home improvement project that gets completed without any hiccups, and some problems are clearly bigger than others. When planning your projects, keep in mind that problems will almost certainly arise, and try your best to be prepared for them. This will help you keep large scale delays and other issues that might affect your customers’ satisfaction to a minimum.

#8: Go Above and Beyond Customer Expectations

Going the extra mile will present your company in its finest light. Simply performing a few basic tasks free of charge shows your customers just how much you care about them and their projects. And them knowing that you could have easily charged them for the tasks can be the deciding factor between a customer giving your company an average 4-star review and a highly cherished 5-star review.

Book More Home Improvement Projects with Better Quality Leads from RGR Marketing

Whether you are a veteran contractor or just starting out and trying to build your brand, improving your customer satisfaction rating is vital, but so it the quality of your home improvement leads. At RGR Marketing, we can help your company meet its goals by providing your business with better quality leads that make a difference in your sales conversions.

When you partner with RGR Marketing, you get exclusive access to home improvement leads that have been pre-scrubbed and verified for accuracy, so you won’t have to worry about wasting time and resources trying to connect with dead leads or being frustrated by things like duplicate leads, incorrect data, or incomplete contact information. With over 20 years of experience helping home improvement and siding installation contractors grow their businesses, we are committed to your success.

Contact RGR Marketing today and get access to the high-quality home renovation leads that your business needs to improve its profit potential.

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Contractors, Do You Know the Value of Your Customer Satisfaction Rating?

#1: Do Great Quality Work

#2: Meet Your Deadlines

#3: Explain Things in Layman’s Terms

#4: Keep Communication Lines Open

#5: Give Your Customers Options

#6: Stay Flexible

#7: Be Prepared for Problems

#8: Go Above and Beyond Customer Expectations

Book More Home Improvement Projects with Better Quality Leads from RGR Marketing

Start making more
money today!

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Contractors, Do You Know the Value of Your Customer Satisfaction Rating?

#1: Do Great Quality Work

#2: Meet Your Deadlines

#3: Explain Things in Layman’s Terms

#4: Keep Communication Lines Open

#5: Give Your Customers Options

#6: Stay Flexible

#7: Be Prepared for Problems

#8: Go Above and Beyond Customer Expectations

Book More Home Improvement Projects with Better Quality Leads from RGR Marketing

Start making more money today!

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