Increase Mortgage Acquisitions by Changing Your Digital Marketing Strategy

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May 22, 2018 | By RGR Marketing Blog

8 Things That Will Help Your Digital Marketing Strike Gold

A good marketing strategy is one that is always in a state of flux. It needs to be adjusted to accommodate changes in technology, as well as changes in the industry or in your clients’ preferences. When your digital marketing strategy can’t produce the number of mortgage customer acquisitions you expected, this is a sure sign that something needs to change.

Here are eight things you need to make sure your mortgage company’s marketing efforts are accomplishing if you want to keep your acquisitions growing, regardless of real estate market fluctuations.

#1: Implement an AdWords Search Campaign

Everyone knows how important it is to have a webpage listed at the top of page one in the search engine results. But, all those sites you see listed at the top of your search engine are bought and paid for by marketers using Google’s AdWords advertising. In terms of getting your mortgage company noticed in the search engine results, AdWords marketing can be a valuable resource.

#2: Complete Your Business’s Google Profile

Google has a “Google My Business” profile that you should completely fill out and submit. By doing so, your business will show up on Google Maps and in Google’s Local 3-pack search results, thus improving your organic lead generation efforts.

#3: Advertise on Facebook

Facebook not only gives you a platform for interacting with your customers, but it also offers robust advertising options that provide you the ability to search for those users who are presently experiencing life events that may have them being interested in mortgages. Plus, the cost-per-click avenue is less expensive than with AdWords, so you can still gain good traction if you can only afford to choose one option.

#4: Create Valuable Content

If all you do is sell, sell, sell your services, then potential customers could be turned off by it. But, if you can create fresh content that provides value to the user, then you will begin to be recognized as an expert in the mortgage industry.

When you can subtly incorporate your promotions in content that features good and pertinent information, you will find more customers trusting you as their mortgage company. Post your content on your company blog and share the links via LinkedIn, Twitter, and Facebook to gain the most exposure for it.

#5: Improve Your Email Marketing

Email continues to be one of the strongest digital marketing tools for mortgage companies. It keeps your company in the front of your prospects’ minds and helps establish brand identity and awareness. But, for an email marketing campaign to be successful, you must have quality mortgage leads. Therefore, make sure you invest in a reliable provider of vetted leads.

#6: Remarket to Non-Customers

If you are attracting a lot of traffic to your site but you’re not converting enough of them into clients, then one way you can improve your results is to remarket to them. Create a remarketing campaign that speaks directly to those people. For many mortgage marketers, this is an effective way to improve leads and get the most from their marketing budgets.

#7: Partner With Other Mortgage-Related Businesses

By including other businesses in your marketing message and by them including you in theirs, your company will gain much more exposure than had you not formed an advertising partnership. For instance, if you partner with a real estate agent, the agent’s customer will have just a short jump to work with you for their mortgage needs.

#8: Improve Your SEO

When your website’s SEO is on-point, you will show up higher in the search results for your chosen keywords. This is your best resource for building your client list organically. But, to be successful, you need creative content that is optimized for your unique keywords, as well as a website that is optimized for customer engagement. When everything is in order, SEO can be a valuable tool for helping your mortgage company reach the head of line for the attention of customers.

Investing the Right Kind of Effort in Your Mortgage Marketing

Making the investment in the above factors will improve the overall effectiveness of your digital marketing campaign. But, your journey doesn’t end there. You will need to continually monitor the results of your campaigns and the changes taking place in the industry and in the world of digital marketing, so you can make on-the-fly edits to your marketing when necessary. It is an investment in time and money, but at the end of the day, the ROI will be worth it.

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8 Things That Will Help Your Digital Marketing Strike Gold

#1: Implement an AdWords Search Campaign

#2: Complete Your Business’s Google Profile

#3: Advertise on Facebook

#4: Create Valuable Content

#5: Improve Your Email Marketing

#6: Remarket to Non-Customers

#7: Partner With Other Mortgage-Related Businesses

#8: Improve Your SEO

Investing the Right Kind of Effort in Your Mortgage Marketing

Start making more
money today!

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8 Things That Will Help Your Digital Marketing Strike Gold

#1: Implement an AdWords Search Campaign

#2: Complete Your Business’s Google Profile

#3: Advertise on Facebook

#4: Create Valuable Content

#5: Improve Your Email Marketing

#6: Remarket to Non-Customers

#7: Partner With Other Mortgage-Related Businesses

#8: Improve Your SEO

Investing the Right Kind of Effort in Your Mortgage Marketing

Start making more money today!

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