Getting the Most for Your Mortgage Business on Social Media
To some younger mortgage brokers, using social media may be second nature. To the more seasoned among us, the word “Twitter” may cause feelings of confusion and crotchetiness. Whether you fall into the former camp or the latter, the fact is that this micro-blogging platform can offer your mortgage business some pretty great marketing advantages.
Want to leverage Twitter to market your mortgage offerings more effectively? Just read this handy guide, and soon you’ll be off and running.
Use Keyword Search
Searching for specific mortgage-related keywords is a great way to mine for leads. That being said, sorting through all the false positives can be an arduous process. If you really want to get the most out of keyword search, use the advanced search function. It allows mortgage professionals to narrow the search by location, profile details, and specific keywords.
Don’t Be Pushy
It’s okay to tweet the latest mortgage rates, but if that’s all you do on Twitter, you’ll soon find your followers dwindling. Remember: Twitter is all about social interaction. Be helpful and friendly, and don’t try to give anyone the hard sell.
Create Lists Around Mortgage in Twitter
Twitter lists can be a very useful tool for organizing your followers and those you follow into specific groups. That way, you can neatly categorize the people you interact with; a list for prospects, another for key influencers in your industry, etc. But one of the best things about lists is that you don’t have to follow a user to add them to a list. Don’t want your competitors to know you’re keeping tabs on them? No problem! Just add them to a private list.
Be Social on Twitter
Communication is a two-way street. If you want your prospects to interact with your brand on Twitter, then you’ll definitely want to show them some love by commenting on their tweets, sharing media you think they’ll be interested in, and re-tweeting choice dispatches from them.
Keep Your Mortgage Tweets Fresh
Twitter is a great way to spread the word about your latest video or blog post, but don’t wear out your content. As any comedian knows, you have to keep your material fresh. Keep creating great new mortgage content so you’ll always have something new and exciting to share.
Tweet About Mortgages Often
You don’t want to overdo it, but if you want to build an audience, you have to keep your name in your followers’ feeds. Plan to tweet at least 3 times a week. Do any less than that, and you’ll have a really tough time building an audience.
Use Mobile Notifications on Twitter
Things happen quickly on Twitter, so you need to stay ahead of the curve. Set up mobile notifications. That way, you’ll be alerted when key influencers have something to say on a trending topic, and you’ll be able to quickly get involved in the conversation.
Answer Mortgage-Related Questions
Twitter’s advanced search has another cool function that we haven’t yet discussed. You can search for question marks. Answering questions is a great way to build an audience of followers who respect your expertise, and you’ll also be establishing yourself as a thought leader.
Tweet. Tweet. Tweetdle-lee-dee.
Now that you know the ins and outs of using Twitter to market your mortgage business, you’re ready to join the flock. Get out there and start tweeting!
And if you're in need of some serious help with marketing your mortgage business, then contact RGR Marketing today, to find out how to buy high quality mortgage leads from the best in the business.
[Photo Via: Housing Wire]
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