Improve Your Mortgage Lead Generation Efforts on Facebook and Twitter

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March 21, 2019 | By RGR Marketing Blog

Social Media Lead Generation Best Practices for Mortgage Businesses

Social media channels like Facebook and Twitter are excellent for businesses looking to obtain leads. They are especially sound choices for those in the mortgage industry. But let’s face it, social media can be time-consuming, and its results can sometimes be slow to realize. The reason for this is because it can take a lot of testing and adjusting before a company finds what actually works for them.

Luckily, you won’t have to wait that long. We have collected eight of the best practices when it comes to generating leads on social media, so you can cut to the chase and start generating leads.

#1: Target Your Audience

You have a specific audience you’re trying to reach. So, it is important to know who that person is and how to target them and nobody else. Sure, you can cast a wide net thinking that the broader your target the more leads you’ll generate. But the reality is, you don’t want to generate a high number of leads, you want to generate leads with the best potential for being converted. By targeting your right audience, you’ll save time and money, and enjoy a higher closing percentage. It’s about quality over quantity.

#2: Use Lead Magnets

Lead magnets are pieces of content that capture your audience’s attention. This type of content should pique interest and convey the promise of immediate gratification, an urgent message, a clear benefit, a sense of exclusivity, or a voice of authority.

#3: Capture the Right Information at the Right Time

Social media lead generation should be designed to collect the very basics of information, like the lead’s name and email address. Asking for too much up front will make people wary and they might leave before entering any information at all. Get the basics first and you can fill in more data as your relationship builds.

#4: Post to Your Mortgage Website Blog Regularly

Social media platforms like Facebook and Twitter are ideal for getting your blog posts out there and seen, so you should update your blog frequently and share the content through social media. This is also important because the more active your blog is, the more you’ll be improving your web presence, SEO, brand awareness, and your industry authority.

#5: Score Your Leads

Not every lead you generate is a good one. Using a lead scoring tool help you separate those that offer the most promise from those that don’t. This will enable you to further improve your personalized messages and offers to the appropriate audience.

#6: Use Facebook Lead Ads

Facebook Lead Ads are specifically designed to generate leads within the world’s largest social media channel. Facebook Lead Ads allows users to sign up for your offer in just two taps, without ever leaving the social network. And, it’s highly customizable, which makes it easy to target your exact audience.

#7: Compare Your Results With the Competition

Even if your results improve month after month, you’re not getting the full picture unless you’re comparing your results with those of your competitors. This is essential because it shows you what you’re doing right, or what you need to focus on to improve your results if your competitors are seeing more success than you.

#8: Make Sure You’re Mobile-Ready

Facebook, Twitter, and the other social media platforms are all mobile-friendly. But what happens if a lead clicks on an ad and finds out your website, blog, or information forms aren’t? In most cases, they will grow frustrated and leave without entering their information.

With so many people using their smartphones for everything from shopping to entertainment, you need to ensure your entire online presence is mobile-friendly.

RGR Marketing Has the High-Quality Leads Your Mortgage Business Needs

Purchased leads offer the ideal complement to any social media lead generation strategy. These leads are not only verified, they are high-quality prospects that are very close to making a purchasing decision.

If you’re looking for a reliable source of validated mortgage leads, try RGR Marketing today. We provide exclusive leads that are verified and tailored to your specific demographics and requirements, and they’re easy to integrate into your current CRM software. Give us a try today.

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Social Media Lead Generation Best Practices for Mortgage Businesses

#1: Target Your Audience

#2: Use Lead Magnets

#3: Capture the Right Information at the Right Time

#4: Post to Your Mortgage Website Blog Regularly

#5: Score Your Leads

#6: Use Facebook Lead Ads

#7: Compare Your Results With the Competition

#8: Make Sure You’re Mobile-Ready

RGR Marketing Has the High-Quality Leads Your Mortgage Business Needs

Start making more
money today!

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Social Media Lead Generation Best Practices for Mortgage Businesses

#1: Target Your Audience

#2: Use Lead Magnets

#3: Capture the Right Information at the Right Time

#4: Post to Your Mortgage Website Blog Regularly

#5: Score Your Leads

#6: Use Facebook Lead Ads

#7: Compare Your Results With the Competition

#8: Make Sure You’re Mobile-Ready

RGR Marketing Has the High-Quality Leads Your Mortgage Business Needs

Start making more money today!

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